According to a survey from mobile video solutions company QuickPlay Media, the majority of US mobile phone users are at least somewhat interested in watching TV and video content on their phones.
Similar numbers of respondents were interested in the possibility of seamless multiscreen viewing, but substantial numbers remained unconvinced of the utility of mobile TV and video.
The biggest reason reported for not watching mobile video was its perceived cost. This could be a matter of education, and QuickPlay cites that many mobile video viewers have come on board in the past year as a sign of growth.
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Marketing to Latinos Conference Series
LatinVision Media News
Wednesday, March 31, 2010
DIRECTV Launches PASIONES Channel
MIAMI & EL SEGUNDO, Calif.--(BUSINESS WIRE)--PASIONES, the 24-hour channel dedicated to “Telenovelas,” announced today that it is now available to DIRECTV customers through the DIRECTV Más™ platform, on channel 444.
PASIONES delivers an ideal programming mix and multicultural strategy, offering “Telenovelas” from top producers representing multiple countries, such as Brazil, Argentina and Venezuela. The channel combines the latest hits, which have been ratings leaders, with the most memorable classics, as well as exclusive access to “Behind the Scenes” footage.
"The philosophy of PASIONES - to have the best `Telenovelas' from different countries, the most recognized actors and the best stories all in one place - has really struck a chord with our audience," said Juan Pablo Santos, vice president of New Business for IMAGINA U.S. "We're really committed to satisfying the `Telenovela' lover with the best and most varied product on the market."
“DIRECTV is the premier destination for quality, innovative English- and Spanish-language programming for the Hispanic community,” said Toby Berlin, vice president of DIRECTV Programming Acquisitions. “PASIONES fits perfectly into that mix and we are thrilled to add their ‘Telenovela’ programming to our DIRECTV Más platform.”
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PASIONES delivers an ideal programming mix and multicultural strategy, offering “Telenovelas” from top producers representing multiple countries, such as Brazil, Argentina and Venezuela. The channel combines the latest hits, which have been ratings leaders, with the most memorable classics, as well as exclusive access to “Behind the Scenes” footage.
"The philosophy of PASIONES - to have the best `Telenovelas' from different countries, the most recognized actors and the best stories all in one place - has really struck a chord with our audience," said Juan Pablo Santos, vice president of New Business for IMAGINA U.S. "We're really committed to satisfying the `Telenovela' lover with the best and most varied product on the market."
“DIRECTV is the premier destination for quality, innovative English- and Spanish-language programming for the Hispanic community,” said Toby Berlin, vice president of DIRECTV Programming Acquisitions. “PASIONES fits perfectly into that mix and we are thrilled to add their ‘Telenovela’ programming to our DIRECTV Más platform.”
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Media Alert From Si TV & Time Warner Cable: April 3
Si TV & Time Warner Cable Casting Event To Find the Next Model Latina
NEW YORK, March 31 /PRNewswire/ -- Si TV's hit reality/competition series, Model Latina, is back for its 3rd season—this time, in New York City. Model Latina puts a twist on typical model competition shows by emphasizing the distinctive beauty of what it means to be Latina. In the show, 15 ambitious Latinas from coast to coast will live together, get coaching from industry pros and face challenges designed to test beauty, smarts, style, and culture. But in the end, only one will become the Model Latina.
The Model Latina winner receives $25,000 cash, a contract with a top modeling agency and an appearance on national TV!
Si TV and Time Warner Cable bring this unique opportunity to New Yorkers.
WHAT:
•Si TV's Model Latina Casting Event. Ages 18-28—no height or weight requirement.
•Photo and interview opportunities with Model Latina auditionees, contestants from past seasons, Si TV executives.
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GlobalHue Digital Executive Ranks Grow
'Multicultural Agency of the Decade' GlobalHue responds to growing clout of multicultural consumers with strategic emphasis on Digital Marketing
SOUTHFIELD, Mich., March 30 /PRNewswire/ -- GlobalHue, the nation's largest multicultural advertising agency, announced today that two industry leaders in digital marketing have joined the agency in new executive positions.
Michael Jacobs is now Senior Vice President, Executive Creative Director, with responsibility for digital creative strategy and execution and Brian Williams is Senior Vice President, Engagement, with responsibility for digital marketing operations.
"Multicultural consumers are increasingly among the most active on the Web and in social media and therefore an obligatory part of any communications strategy," says Don Coleman, founder and CEO of GlobalHue. "We believe the addition of Michael and Brian to our integrated marketing services will provide clients exceptional creative approaches to reaching this desirable and growing part of the American consumer mix."
Jacobs was most recently at MRM as Executive Creative Director where he led the creative effort on all accounts. His previous positions also include founder and Managing Partner for Gravity Partners and Executive Vice President, Executive Creative Director for Digitas West. Over the course of 20 years in the business, he has worked in nearly every major brand category. His work for Roots of Peace, a global de-mining effort, was featured on National Public Radio and Nightline and was cited as a milestone in Public Private Partnerships by Kofi Annan. He has created work that has been recognized by The Jay Chiat Awards, The One Show, Cannes Lions, London International Awards, Effies, Mixx, Webbys, and D&AD. He will work out of GlobalHue's New York City office.
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Tuesday, March 30, 2010
Interpublic Buys Digital Shop CUBOCC in Brazil
NEW YORK (AdAge.com) -- Interpublic Group of Cos. is buying Sao Paulo-based digital specialist CUBOCC, one of Brazil's leading digital creative shops. The agency, with 106 employees, is one of three agencies on Unilever's digital roster in Brazil, and also works for PepsiCo's Doritos brand.
CUBOCC will remain a stand-alone agency and will continue to be run by its founder, Roberto Martini, as CEO and chief creative officer.
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CUBOCC will remain a stand-alone agency and will continue to be run by its founder, Roberto Martini, as CEO and chief creative officer.
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Interest up in Hispanic television
Their advertising sales might be down nearly $100 million, but Spanish-language broadcasters say that ringing sound you hear from their industry isn’t an alarm bell. It’s a wake-up call — and a lot of companies have already answered.
“This time next year, if you’re not in Hispanic media, you’re going to want badly to get in,” said Don Browne, president of Telemundo. “And those who are already in it are going to feel pretty damn good about it.”
Once a cozy little Monopoly board with all the hotels stacked on two properties, Univision and Telemundo, Spanish-language television has turned into a rambunctious free-for-all with new competitors getting into the game all the time.
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“This time next year, if you’re not in Hispanic media, you’re going to want badly to get in,” said Don Browne, president of Telemundo. “And those who are already in it are going to feel pretty damn good about it.”
Once a cozy little Monopoly board with all the hotels stacked on two properties, Univision and Telemundo, Spanish-language television has turned into a rambunctious free-for-all with new competitors getting into the game all the time.
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Monday, March 29, 2010
The Mexicanal® Network Scores Carriage in Washington
Makes Digital Broadcast Launch on Yakima Valley’s K39FU-DT
Atlanta, GA – March 29, 2010 – Taking its digital broadcast expansion into the Northwest, the MEXICANAL® Network has secured additional carriage in the state of Washington with a launch on the Hispanavision, LLC-owned Yakima Valley station, K39FU-DT. MEXICANAL’s carriage on K39FU-DT joins Comcast clearances from Bellingham to Vancouver. The Spanish-language network, which delivers a unique and diverse lineup of entertainment, news and sports programming from regions all throughout Mexico, is now available to Yakima Valley viewers on channel 39.2.
Today’s news comes on the heels of MEXICANAL’s digital broadcast launches in Los Angeles, San Diego and Palm Springs, as well as its expanded cable carriage in San Francisco. The MEXICANAL Network is distributed via Comcast cable, DIRECTV satellite and digital broadcast.
The first US offering to create an extensive content network of affiliate broadcasters and stations all throughout Mexico, MEXICANAL provides programming from Jalisco, Michoacán, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. These regions represent hometowns for the vast majority of U.S.-based Mexican immigrants.
“We are pleased to further expand our reach into Washington with a launch on K39FU-DT,” said Luis Torres-Bohl, MEXICANAL’s President. “This marks our first digital broadcast carriage in the state, and we look forward to serving another important U.S. region.”
“MEXICANAL’s diverse schedule will certainly fill a void for us while providing Yakima Valley’s Spanish speaking viewers a truly one-of-a-kind source of news and entertainment,” added Ron Bevins, who is K39FU-DT President and Co-owner, along with his wife Maria I. Villalobos-Bevins.
MEXICANAL’s lineup includes such signature programs as MX•24 Noticias, its daily, half-hour original newscast featuring top regional, national and international news; and De Kiosko en Kiosko, which explores the culture, customs and traditions of Jalisco’s different municipalities, among others. The network produces a number of original programs, such as CUADRILATERO, a new boxing series which airs during the first week of each month; and La Ruta de Mexico, a series that explores Mexico’s traditions and the culturally interesting events that take place throughout the year in the different regions. MEXICANAL also celebrates El Grito de Independencia, one of the network’s annual specials exploring the traditions and celebrations surrounding Mexico’s independence.
About MEXICANAL
The MEXICANAL Network, a television channel formed jointly by Atlanta-based Castalia Communications and Mexico-based Cablecom, provides Mexicans living in the United States with news, entertainment and sports programming from their hometowns. The network’s lineup features MEXICANAL original productions and the best programming from affiliate broadcasters, independent producers, and local access stations in regions across Mexico, including Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. For more information, please visit http://www.mexicanal.com/.
Entravision Communications Grows Digital Team in Denver
DENVER, March 29 /PRNewswire-FirstCall/ -- Entravision Communications Corporation (NYSE: EVC) is expanding its digital team in Denver with the additions of J. Basil Dannebohm as Interactive Sales Manager and Ryan Mulligan as Web Content Publisher, effective immediately. The appointments of Mr. Dannebohm and Mr. Mulligan reflect Entravision's ongoing focus on its cross-platform content and sales initiative, known as Entravision 360. The initiative provides integrated marketing opportunities for advertisers across Entravision's television, radio, online and mobile properties.
In their new roles, Mr. Dannebohm will be responsible for all interactive sales and operations for Entravision's leading Spanish-language Denver properties. He will work closely with Mr. Mulligan, who is now charged with developing and managing all online content for the cluster's four Web sites, to develop and create customized solutions for advertisers interested in reaching the growing Hispanic community in Denver. The four Web properties include sites for the number one Spanish-language television station in the market, Univision KCEC-TV, and Entravision's three leading radio properties:
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In their new roles, Mr. Dannebohm will be responsible for all interactive sales and operations for Entravision's leading Spanish-language Denver properties. He will work closely with Mr. Mulligan, who is now charged with developing and managing all online content for the cluster's four Web sites, to develop and create customized solutions for advertisers interested in reaching the growing Hispanic community in Denver. The four Web properties include sites for the number one Spanish-language television station in the market, Univision KCEC-TV, and Entravision's three leading radio properties:
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Friday, March 26, 2010
MSN Latino To Highlight Levelup.com
Levelup.com to launch the first video gaming channel for the U.S. Hispanic market.
LA JOLLA, CA. March 18 -- Busca Corp, inc. announced today that their premier property, Levelup.com (http://www.levelup.com/), is now powering the MSN Latino video game channel focused on the U.S. Hispanic market. (http://latino.levelup.com/)
In what is now their most significant partnership to date in the U.S., Levelup.com is the ‘Videojuegos’ link on the MSN Latino main page. Directing all traffic to a co-branded Levelup.com / MSN Videojuegos channel, this new channel expands on their already successful partnership with MSN Mexico.
Greg Hayes, regional executive product, MSN Americas, says: “We are very pleased to partner with Busca Corp and their excellent team that shares our vision. This co-operation combines the distribution leadership of the MSN Latino network with the unique and captivating games content offered by Busca Corp”
“We could not be happier. Forging this relationship with MSN Latino propels us into the U.S. Hispanic market, providing to Spanish speaking Video Gamers a service that did not exist until now.” Expressed Busca Corp, inc’s CEO and Chairman, Ramon Toledo. “To date there have not been any significant destinations for U.S. Hispanic gamers in Spanish. This relationship not only provides a great destination for users, but an outstanding opportunity for video game companies to promote their products in a laser-targeted venue.” Mr. Toledo added.
“We are now the official video game channel for MSN Latino. MSN Latino provides us access to an entire new audience , while we provide them the leading edge in video gaming content and community. The synergies are ideal and the technology is seamless.” Stated Busca Corp, Inc’s CTO, Rodrigo Volante.
About Busca Corp, Inc.
Busca Corp. (http://www.buscacorp.com/) is a digital entertainment network for Mexico, Latin America and the U.S. Hispanic markets. Their primary property, (http://www.levelup.com/), is the leader in online social media and news for the exploding Spanish-speaking video-gamer market. Their offices reside in La Jolla, California, Tijuana, Baja California and Mexico City. Busca Corp is a culturally rich and diverse corporation. Busca Corp is serves online Spanish-speaking social media via innovation and interaction. For more information please contact: press@buscacorp.com//
DISH Network(R) Introduces Discovery Kids en Espanol and Discovery Familia
ENGLEWOOD, Colo. and SILVER SPRING, Md., March 25 /PRNewswire-FirstCall/ -- DISH Network L.L.C., the fastest-growing pay-TV provider in America, today launched Discovery Kids en Espanol and Discovery Familia.
The popular Spanish-language networks offer award-winning, family-oriented programming designed to enhance and enrich the lives of children and parents. Discovery Kids en Espanol provides a safe haven for young audiences and a useful tool for teaching Spanish at an early age. Content encourages preschoolers' thirst for knowledge with fun and educational programming including "Harry y su Cubeta de Dinosaurios," "Milly Molly" and "Poko," which take children by the hand into brave new worlds of exploration and discovery. Discovery Familia features entertaining and poignant shows about parenting, natural history, home, cooking and travel such as "Dulces Suenos," "Chef a Domicilio" and "Espacio Vital."
"We are pleased to offer our Latino customers two of the most sought-after Spanish-language channels in the U.S.," said Dave Shull, senior vice president of Programming for DISH Network. "DISH Network is proud to be the go-to TV provider for the widest variety of top-rated Spanish-language programming at the absolute best price in the industry."
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The popular Spanish-language networks offer award-winning, family-oriented programming designed to enhance and enrich the lives of children and parents. Discovery Kids en Espanol provides a safe haven for young audiences and a useful tool for teaching Spanish at an early age. Content encourages preschoolers' thirst for knowledge with fun and educational programming including "Harry y su Cubeta de Dinosaurios," "Milly Molly" and "Poko," which take children by the hand into brave new worlds of exploration and discovery. Discovery Familia features entertaining and poignant shows about parenting, natural history, home, cooking and travel such as "Dulces Suenos," "Chef a Domicilio" and "Espacio Vital."
"We are pleased to offer our Latino customers two of the most sought-after Spanish-language channels in the U.S.," said Dave Shull, senior vice president of Programming for DISH Network. "DISH Network is proud to be the go-to TV provider for the widest variety of top-rated Spanish-language programming at the absolute best price in the industry."
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Iconic Hispanic Rapper Down A.K.A. Kilo goes mobile with Xpressmo and Netbiscuits
Reston, VA, and Novato, CA, March 24, 2010 - Netbiscuits, the leading cloud-based publishing platform for the mobile Web, and Xpressmo, provider of an authoring and delivery platform for mobile apps, today announced their cooperation to enable Down A.K.A. Kilo to reach out to his fan base while on the move. Fans can now experience rich media and exclusive content of the hip hop super star both via smartphone apps and the mobile Web.
Down AKA Kilo is an enthusiastic user of social media to keep close to his fans, friends and followers. Consequently, the mobile website and apps feature Down A.K.A. Kilo’s Twitter messages and enable tell-a-friend functionality to spread the word. Exclusive mobile content includes latest videos and radio show footage besides news, ringtones, wallpapers and rich media downloads via iTunes and other channels.
Xpressmo has already implemented Down A.K.A. Kilo mobile apps for Android, Blackberry and Java phones with their Xpressmo CDER platform. It leverages open systems and enables non-programmers to easily create compelling mobile experiences and expose services like advertising, map directions, streaming video, instant messaging, chat, music, points-of-interest, local weather, entertainment events and news feeds.
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Down AKA Kilo is an enthusiastic user of social media to keep close to his fans, friends and followers. Consequently, the mobile website and apps feature Down A.K.A. Kilo’s Twitter messages and enable tell-a-friend functionality to spread the word. Exclusive mobile content includes latest videos and radio show footage besides news, ringtones, wallpapers and rich media downloads via iTunes and other channels.
Xpressmo has already implemented Down A.K.A. Kilo mobile apps for Android, Blackberry and Java phones with their Xpressmo CDER platform. It leverages open systems and enables non-programmers to easily create compelling mobile experiences and expose services like advertising, map directions, streaming video, instant messaging, chat, music, points-of-interest, local weather, entertainment events and news feeds.
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Thursday, March 25, 2010
Car Care Council Launches Spanish Version of Digital Car Care Guide
BETHESDA, Md., March 23 /PRNewswire-USNewswire/ -- In response to requests from repair shops and retail stores for more materials catering to the growing Latino driver population, the Car Care Council has created a Spanish version of its popular digital Car Care Guide that can be easily accessed through the council's Web site at www.carcare.org/car-care-guide by clicking on the Spanish option.
"The new version of the digital Car Care Guide serves as a quick, online reference for Spanish-speaking consumers to find preventive maintenance information," said Rich White, executive director, Car Care Council. "The digital Car Care Guide has been a huge success since it was first introduced in 2008, so creating a Spanish version was the next step in reaching an even larger audience of vehicle owners."
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"The new version of the digital Car Care Guide serves as a quick, online reference for Spanish-speaking consumers to find preventive maintenance information," said Rich White, executive director, Car Care Council. "The digital Car Care Guide has been a huge success since it was first introduced in 2008, so creating a Spanish version was the next step in reaching an even larger audience of vehicle owners."
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Wednesday, March 24, 2010
Verizon Wireless and Univision Interactive Media To Bring Exclusive Live Streaming Matches of the 2010 FIFA World Cup to Mobile Devices
BASKING RIDGE, N.J., March 24 /PRNewswire-HISPANIC PR WIRE/ -- Verizon Wireless, the owner and operator of the nation's most reliable wireless network, today announced it has the exclusive rights to stream live Univision Interactive Media's Spanish-language broadcasts of the 2010 FIFA World Cup soccer matches from South Africa later this year. Customers will be able to see their favorite teams compete in the world's foremost international soccer tournament featuring players from 32 nations, the culmination of qualifying matches among 208 countries.
Through an agreement with Univision Interactive Media, the digital division of Univision Communications Inc., which is the premier Spanish-language media company in the United States, matches, highlights and more of "Copa Mundial de la FIFA Sur Africa 2010" will be available to Verizon Wireless V CAST Video customers prior to and throughout the tournament (June 11 - July 11). This marks the second time the two companies have joined forces to bring the thrill and passion of the World Cup to mobile customers.
Pre-Tournament Excitement
Before the first ball rolls in South Africa, subscribers can access V CAST Video to see past match highlights, memorable goals and interviews. Verizon Wireless customers can also get official World Cup music, ringtones, images and wallpapers from their handsets or the online Verizon Wireless Media Store ( http://www.verizonwireless.com/mp3 ). Fans can also stay current with team specific reports and FIFA updates via clips on V CAST Video and picture and text message alerts.
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Through an agreement with Univision Interactive Media, the digital division of Univision Communications Inc., which is the premier Spanish-language media company in the United States, matches, highlights and more of "Copa Mundial de la FIFA Sur Africa 2010" will be available to Verizon Wireless V CAST Video customers prior to and throughout the tournament (June 11 - July 11). This marks the second time the two companies have joined forces to bring the thrill and passion of the World Cup to mobile customers.
Pre-Tournament Excitement
Before the first ball rolls in South Africa, subscribers can access V CAST Video to see past match highlights, memorable goals and interviews. Verizon Wireless customers can also get official World Cup music, ringtones, images and wallpapers from their handsets or the online Verizon Wireless Media Store ( http://www.verizonwireless.com/mp3 ). Fans can also stay current with team specific reports and FIFA updates via clips on V CAST Video and picture and text message alerts.
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Tuesday, March 23, 2010
60% of Americans engaging in couch potato multitasking
Many of us just spent several hours on Sunday night watching the healthcare bill debate on CSPAN while simultaneously chatting, making forum posts, or Tweeting about it. We may be used to it, but that behavior is no longer reserved for us nerds. According to the latest Three Screen report (PDF) out of Nielsen, Americans in general now spend 35 percent more time using the Internet and TV at the same time than a year prior.
That translates to about 3.5 hours of overlapping TV/Internet time per month for the average American consumer, according to Nielsen's data from the fourth quarter of 2009. Nearly 59 percent of consumers reported doing this at least once a month as well, up from 57.5 percent in 2008. That's a lot of people spreading their attention across multiple screens, which is why so many shows are beginning to advertise live online polls, chats, and more during the course of broadcast. People aren't just hitting up those websites after the show is over—they're hitting them up as the show is going on.
These numbers don't count those who are watching TV on the Internet itself, though. Online video consumption is up 16 percent year over year, with close to half (44 percent) of all online video being consumed at the workplace. Shh, don't tell your boss (who is probably watching The Colbert Report right now anyway).
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That translates to about 3.5 hours of overlapping TV/Internet time per month for the average American consumer, according to Nielsen's data from the fourth quarter of 2009. Nearly 59 percent of consumers reported doing this at least once a month as well, up from 57.5 percent in 2008. That's a lot of people spreading their attention across multiple screens, which is why so many shows are beginning to advertise live online polls, chats, and more during the course of broadcast. People aren't just hitting up those websites after the show is over—they're hitting them up as the show is going on.
These numbers don't count those who are watching TV on the Internet itself, though. Online video consumption is up 16 percent year over year, with close to half (44 percent) of all online video being consumed at the workplace. Shh, don't tell your boss (who is probably watching The Colbert Report right now anyway).
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AP Builds Local LatAm Mobile Offerings
The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include: El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo Día (Puerto Rico), El País (Uruguay), and El Nacional (Venezuela).
AP first entered the international market last year with the launch of French and English language versions of The Canadian Press Mobile. Following that, the AP Mobile team developed AP Mobile en Español featuring U.S. Spanish language news in two versions - as a dedicated news category channel for the AP Mobile iPhone application and as a standalone application available for download on BlackBerry App World.
The point of the initiative to serve up content to both local and international audiences. The Spanish-language push, though, is most likely to appeal to this duel-group, given the large Spanish-speaking population in the U.S.
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AP first entered the international market last year with the launch of French and English language versions of The Canadian Press Mobile. Following that, the AP Mobile team developed AP Mobile en Español featuring U.S. Spanish language news in two versions - as a dedicated news category channel for the AP Mobile iPhone application and as a standalone application available for download on BlackBerry App World.
The point of the initiative to serve up content to both local and international audiences. The Spanish-language push, though, is most likely to appeal to this duel-group, given the large Spanish-speaking population in the U.S.
Read full article
Monday, March 22, 2010
Google Boosts Mobile Social Networking
With Google's across-the-board thrust into mobile of late, one piece that seemed to be missing was social networking. That started to change last month with its rollout of the mobile version of Google Buzz, the search giant's social-media sharing platform that lets users send out posts with their exact location.
It continued that effort this week with Google launching an Android widget for Buzz, and more interestingly, a version of its Orkut social network for Android phones. Orkut, of course, never gained any traction in the U.S. but became popular in certain other countries, chiefly Brazil and India.
To the extent that Android expands in the markets where Orkut already has a strong user base online, the new Orkut app for Android can help bring those users over to the mobile side and help offset inroads by Facebook. The blog Inside Facebook last summer reported Facebook in the space of two months had doubled its number of users in the two countries, though still trailing well behind Orkut. With a 33% growth rate as of November, the blog predicted Brazil will eventually become the home to the most Facebook users in South America.
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It continued that effort this week with Google launching an Android widget for Buzz, and more interestingly, a version of its Orkut social network for Android phones. Orkut, of course, never gained any traction in the U.S. but became popular in certain other countries, chiefly Brazil and India.
To the extent that Android expands in the markets where Orkut already has a strong user base online, the new Orkut app for Android can help bring those users over to the mobile side and help offset inroads by Facebook. The blog Inside Facebook last summer reported Facebook in the space of two months had doubled its number of users in the two countries, though still trailing well behind Orkut. With a 33% growth rate as of November, the blog predicted Brazil will eventually become the home to the most Facebook users in South America.
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Mobile Web 2.0 Market to Reach $19B
The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research.
"Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014" defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, dating and chatting, which can be free or paid.(via MarketingCharts).
Although location- and presence-based services naturally intertwine with social web applications, Juniper analysts predict these will remain service enablers, rather than direct revenue streams. Juniper sees the mobile phone as a central catalyst for web 2.0, because it is carried with the user at most times, is ideally placed to capture information at its source, and is a key enabled of user-generated content and social web interaction.
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"Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014" defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, dating and chatting, which can be free or paid.(via MarketingCharts).
Although location- and presence-based services naturally intertwine with social web applications, Juniper analysts predict these will remain service enablers, rather than direct revenue streams. Juniper sees the mobile phone as a central catalyst for web 2.0, because it is carried with the user at most times, is ideally placed to capture information at its source, and is a key enabled of user-generated content and social web interaction.
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Yahoo!(R) Named as the Exclusive Search Service on Telefonica's Mobile Portal in Spain
SUNNYVALE, Calif. & MADRID, Mar 18, 2010 (BUSINESS WIRE) -- Yahoo! /quotes/comstock/15*!yhoo/quotes/nls/yhoo (YHOO 16.42, +0.01, +0.06%) and Telefonica Espana, Spain's largest operator network, announced that Yahoo! is powering the mobile Internet search experience and sponsored search advertising on Telefonica's emocion portal. This announcement builds on the mobile search partnership with O2 Germany launched in November 2009, as well as the larger agreement announced in October 2007 to provide consumers with Yahoo! as the primary search service on Telefonica's mobile portals in 15 European and Latin American countries.
Yahoo!'s mobile search service provides Telefonica's consumers in Spain with relevant information on virtually any topic from news, financial information, weather conditions, Flickr(TM) photos, and travel information, to websites, integrated information from Wikipedia and Yahoo! Answers, and much more. Yahoo! will also display relevant ringtones, wallpapers, games, and other content from the emocion portal within the search results.
Consumers can get straight to the information they want because Yahoo!'s mobile search service intuitively returns results grouped around the user's intent.
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Yahoo!'s mobile search service provides Telefonica's consumers in Spain with relevant information on virtually any topic from news, financial information, weather conditions, Flickr(TM) photos, and travel information, to websites, integrated information from Wikipedia and Yahoo! Answers, and much more. Yahoo! will also display relevant ringtones, wallpapers, games, and other content from the emocion portal within the search results.
Consumers can get straight to the information they want because Yahoo!'s mobile search service intuitively returns results grouped around the user's intent.
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Thursday, March 18, 2010
Mobile Social Network MocoSpace Now 11 Million Members Strong
Mobile social network MocoSpace now has a count of 11 million members, with 500,000 members forming new friendships every day on MocoSpace. The startup’s mobile only social network targets users who have non-smartphones that have simpler interfaces.
MocoSpace, which launched in 2006, makes money with its virtual currency and through advertising and mainly reaches the 18 to 34 age demographic. The site claims to generate 3 billion pages per month, with users mobile users accessing the site over 5 times per day on average. The site is also generating interest from musicians using the site to share their music, with over 200 artists submitting music on MocoSpace every day. Though not nearly as popular as Facebook or MySpace. MocoSpace is now one of the largest mobile-only social networks.
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MocoSpace, which launched in 2006, makes money with its virtual currency and through advertising and mainly reaches the 18 to 34 age demographic. The site claims to generate 3 billion pages per month, with users mobile users accessing the site over 5 times per day on average. The site is also generating interest from musicians using the site to share their music, with over 200 artists submitting music on MocoSpace every day. Though not nearly as popular as Facebook or MySpace. MocoSpace is now one of the largest mobile-only social networks.
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Hispanic Nets Test Social-Media Waters
On the night of Feb. 28, one day after a powerful earthquake hit Chile, Univision news anchor Jorge Ramos was sitting on a plane in Miami about to embark on an eight-hour flight to the South American country.
Finding a flight had not been easy -- the airport in Santiago had been shut down and most communications were cut off. Ramos and his crew first landed in the northern city of Antofagasta, where they had to clear customs, and then continued to the capital, where they finally arrived in the early hours of March 1.
A relative newcomer to the social-media community [he joined Feb. 5], Ramos is only the latest in a string of Hispanic media personalities, journalists -- and even TV characters -- signing up on Twitter, now considered one of the top five social-media sites among U.S. Hispanics, with 1.9 million users in January, per Comscore Media Metrix. The No. 1 social media site is Facebook, which has surpassed MySpace and now counts with 10.5 million U.S. Hispanics, also per Comscore.
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Finding a flight had not been easy -- the airport in Santiago had been shut down and most communications were cut off. Ramos and his crew first landed in the northern city of Antofagasta, where they had to clear customs, and then continued to the capital, where they finally arrived in the early hours of March 1.
A relative newcomer to the social-media community [he joined Feb. 5], Ramos is only the latest in a string of Hispanic media personalities, journalists -- and even TV characters -- signing up on Twitter, now considered one of the top five social-media sites among U.S. Hispanics, with 1.9 million users in January, per Comscore Media Metrix. The No. 1 social media site is Facebook, which has surpassed MySpace and now counts with 10.5 million U.S. Hispanics, also per Comscore.
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Wednesday, March 17, 2010
A New Video Gaming Channel for the U.S. Hispanic Market to be Launched by Levelup.com
Busca Corp, inc. announced today that their premier property, Levelup.com, is now powering the MSN Latino video game channel focused on the U.S. Hispanic market.
In what is now their most significant partnership to date in the U.S., Levelup.com is the 'Videojuegos' link on the MSN Latino main page. Directing all traffic to a co-branded Levelup.com / MSN Videojuegos channel, this new channel expands on their already successful partnership with MSN Mexico.
Greg Hayes, regional executive product, MSN Americas, says: "We are very pleased to partner with Busca Corp and their excellent team that shares our vision. This co-operation combines the distribution leadership of the MSN Latino network with the unique and captivating games content offered by Busca Corp"
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In what is now their most significant partnership to date in the U.S., Levelup.com is the 'Videojuegos' link on the MSN Latino main page. Directing all traffic to a co-branded Levelup.com / MSN Videojuegos channel, this new channel expands on their already successful partnership with MSN Mexico.
Greg Hayes, regional executive product, MSN Americas, says: "We are very pleased to partner with Busca Corp and their excellent team that shares our vision. This co-operation combines the distribution leadership of the MSN Latino network with the unique and captivating games content offered by Busca Corp"
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Tuesday, March 16, 2010
Seccion Amarilla USA and SeccionAmarilla.com Launch Their 2010 Advertising Campaign With the Staging of 'La Mejor Jugada'
MIAMI, March 15 /PRNewswire-HISPANIC PR WIRE/ -- Seccion Amarilla USA and seccionamarilla.com announce the launch of their 2010 advertising campaign, which aims to increase recognition of their digital products among users and clients across the United States.
To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/seccionamarilla/42982
With an innovative communication strategy and based on digital media, social networks, national print media, direct mail, BTL (below-the-line) activities, sports marketing and viral marketing, Seccion Amarilla USA will introduce its new online promotion called: "La Mejor Jugada."
"La Mejor Jugada" is a creative, interactive and entertaining soccer game that will be available starting today at seccionamarilla.com. Once online users create an independent profile, they can play and learn about the history of soccer. Participants will have the chance to win over 5,000 prizes including: Trips to South Africa for two, 42" plasma TV's, soccer jerseys, soccer balls, mugs, gift cards for online sporting goods and many more prizes.
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To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/seccionamarilla/42982
With an innovative communication strategy and based on digital media, social networks, national print media, direct mail, BTL (below-the-line) activities, sports marketing and viral marketing, Seccion Amarilla USA will introduce its new online promotion called: "La Mejor Jugada."
"La Mejor Jugada" is a creative, interactive and entertaining soccer game that will be available starting today at seccionamarilla.com. Once online users create an independent profile, they can play and learn about the history of soccer. Participants will have the chance to win over 5,000 prizes including: Trips to South Africa for two, 42" plasma TV's, soccer jerseys, soccer balls, mugs, gift cards for online sporting goods and many more prizes.
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Zemoga Taps Former IPG, Omnicom Digital Marketing Expert to Run Latin American Operations
NEW YORK & BOGOTA, Colombia--(BUSINESS WIRE)--Zemoga, an award-winning digital innovation and design firm, today announced the appointment of Andres Navarro as Managing Director, based in the company’s Bogota, Colombia, office. Navarro will lead the daily operations of the Bogota office, which employs more than 100 design and technology professionals, and will develop expansion strategies for continued growth of Zemoga operations throughout the Latin American region.
.Navarro brings more than 16 years of digital marketing experience, having led digital operations in Latin American markets for large global agencies. Prior to his appointment at Zemoga, Navarro was IPG Mediabrands’ Chief Digital Officer of Latin America, where he oversaw the company’s successful digital operations, establishing practices in SEM, Ad Operations, Social Media, Ad Networks, Mobile and Production. He also acted as digital head for Latin America for IPG’s Universal McCann, working with brands such as L´Oreal, GM, Exxon, SABMiller and Microsoft.
Navarro also served as Omnicom Media Group’s Digital Regional Director for Latin America where he helped develop digital practices in key markets including Mexico, Central America, Colombia, Chile and Argentina. In this role, he supported clients such as VISA, McDonald’s, Nokia, Intel, Pepsi, FedEx, Clorox, Mercedes and Nissan.
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.Navarro brings more than 16 years of digital marketing experience, having led digital operations in Latin American markets for large global agencies. Prior to his appointment at Zemoga, Navarro was IPG Mediabrands’ Chief Digital Officer of Latin America, where he oversaw the company’s successful digital operations, establishing practices in SEM, Ad Operations, Social Media, Ad Networks, Mobile and Production. He also acted as digital head for Latin America for IPG’s Universal McCann, working with brands such as L´Oreal, GM, Exxon, SABMiller and Microsoft.
Navarro also served as Omnicom Media Group’s Digital Regional Director for Latin America where he helped develop digital practices in key markets including Mexico, Central America, Colombia, Chile and Argentina. In this role, he supported clients such as VISA, McDonald’s, Nokia, Intel, Pepsi, FedEx, Clorox, Mercedes and Nissan.
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Monday, March 15, 2010
Discovery en Español Study Captures the Essence of its Viewers
MIAMI – March 15, 2010 – Discovery en Español brings its viewers to life with a new multi-media ethnography, “Mi Mundo es en Español” (http://www.mimundoes.com/). The ethnographic study is based on comprehensive research conducted to help the channel better identify and serve its target audience. In partnership with Cheskin Research, Discovery en Español enlisted the help of an experienced photojournalist to capture over 20 hours and 3,000 images in high-definition of viewers in their everyday lives to determine what audiences value most.
“Each day we aim to reach a greater understanding of our audience in order to bring them entertaining and relevant content that will enrich their lives,” said Luis Silberwasser, Senior Vice President and General Manager, Discovery Networks U.S. Hispanic Group. “In addition, this study provides our advertisers and affiliates with deeper insight into who our viewers are, what sets them apart and why they are fans of Discovery en Español.”
Building on the success of the Thought Leaders Study commissioned in 2007, Discovery en Español continued to explore the pulse of the Hispanic community with a variety of consumer focused studies.
The results of these combined studies along with Nielsen and Simmons data provide a look into the lives of Discovery en Español’s viewers – enabling the network to learn more about their personal lives, including the following:
· Discovery en Español’s (DSCE) viewers skew young as compared to top networks: 67% DSCE, 63% Galavision, 60% Azteca, 59% Telemundo, 56% Telefutura and 52% Univision (viewers 18-49 / Monday-Sunday / 7-11pm, Jan-Dec 2009).
· Discovery en Español fills a need for viewers who are aspirational - 71% of DSCE viewers are more likely than the general population to say they look to progress in life by seizing on every opportunity (Simmons Winter, 2009).
· Discovery en Español’s viewers are more likely to see television as a way to learn and know about the world as compared to DSCE non-viewers and Spanish language TV viewers overall (Cheskin/DSCE quantitative study, 2009).
· On the key variables of quality programming, programming they can't find anywhere else and programming that the whole family can enjoy, Discovery en Español ranks consistently high as compared to broadcasters Galavision, Azteca, Telefutura, Telemundo, Univision (Cheskin/DSCE quantitative study, 2009).
These results were part of an exhaustive research project that spanned several years, nine field studies and included an 800-person quantitative study and 15 extensive focus groups across the country. The results of the study are available at www.mimundoes.com
About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit http://www.discoveryenespanol.com/.
“Each day we aim to reach a greater understanding of our audience in order to bring them entertaining and relevant content that will enrich their lives,” said Luis Silberwasser, Senior Vice President and General Manager, Discovery Networks U.S. Hispanic Group. “In addition, this study provides our advertisers and affiliates with deeper insight into who our viewers are, what sets them apart and why they are fans of Discovery en Español.”
Building on the success of the Thought Leaders Study commissioned in 2007, Discovery en Español continued to explore the pulse of the Hispanic community with a variety of consumer focused studies.
The results of these combined studies along with Nielsen and Simmons data provide a look into the lives of Discovery en Español’s viewers – enabling the network to learn more about their personal lives, including the following:
· Discovery en Español’s (DSCE) viewers skew young as compared to top networks: 67% DSCE, 63% Galavision, 60% Azteca, 59% Telemundo, 56% Telefutura and 52% Univision (viewers 18-49 / Monday-Sunday / 7-11pm, Jan-Dec 2009).
· Discovery en Español fills a need for viewers who are aspirational - 71% of DSCE viewers are more likely than the general population to say they look to progress in life by seizing on every opportunity (Simmons Winter, 2009).
· Discovery en Español’s viewers are more likely to see television as a way to learn and know about the world as compared to DSCE non-viewers and Spanish language TV viewers overall (Cheskin/DSCE quantitative study, 2009).
· On the key variables of quality programming, programming they can't find anywhere else and programming that the whole family can enjoy, Discovery en Español ranks consistently high as compared to broadcasters Galavision, Azteca, Telefutura, Telemundo, Univision (Cheskin/DSCE quantitative study, 2009).
These results were part of an exhaustive research project that spanned several years, nine field studies and included an 800-person quantitative study and 15 extensive focus groups across the country. The results of the study are available at www.mimundoes.com
About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit http://www.discoveryenespanol.com/.
Friday, March 12, 2010
MobileOne expanding into West Asia, Latin America
Mobile application development company MobileOne Infocom is looking to tap venture capital funding of $2 million as part of expansions into West Asia and South American markets this year.
“Expanding in these markets is as an immediate priority and into North America and Europe next year,” said MobileOne managing director Ravi Subramanyam. The company plans to raise $2 million by way of equity dilution to fund the expansion, he said.
While Hyderabad-based MobileOne is yet to carry out a formal valuation of the company, its auditor has helped it put together a valuation based on the company’s current Ebit (earnings before income tax) and future growth projections, Subramanyam said.
The company is currently in talks with prospective investors to fund the expansion capex. “We are in discussions with investors. Exit options are either an IPO in 2013 or being acquired by a larger company in a related domain,” Subramanyam said.
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“Expanding in these markets is as an immediate priority and into North America and Europe next year,” said MobileOne managing director Ravi Subramanyam. The company plans to raise $2 million by way of equity dilution to fund the expansion, he said.
While Hyderabad-based MobileOne is yet to carry out a formal valuation of the company, its auditor has helped it put together a valuation based on the company’s current Ebit (earnings before income tax) and future growth projections, Subramanyam said.
The company is currently in talks with prospective investors to fund the expansion capex. “We are in discussions with investors. Exit options are either an IPO in 2013 or being acquired by a larger company in a related domain,” Subramanyam said.
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Marketers Buzz About ROI
US marketing executives were much more optimistic about the economic outlook in February 2010 than they were the year before, when the recession was in full swing, and many were planning to increase budgets, according to the “Marketing Trends Report 2010” from Anderson Analytics and the Marketing Executives Networking Group (MENG). But they have become even more focused on getting a good return on their marketing investments.
Anderson and MENG found that “marketing ROI” had jumped to become the most important trend to marketing executives. Social media cracked the top 10 this year, when 72% of respondents were planning a social strategy. The two concepts were also key when combined: Social media ROI was an important buzzword for 36% of executives.
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Anderson and MENG found that “marketing ROI” had jumped to become the most important trend to marketing executives. Social media cracked the top 10 this year, when 72% of respondents were planning a social strategy. The two concepts were also key when combined: Social media ROI was an important buzzword for 36% of executives.
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Time Warner Cable Ranks No. 23 on the 2010 DiversityInc Top 50 Companies for Diversity® List
NEW YORK--(BUSINESS WIRE)--Time Warner Cable (NYSE:TWC) today has been named to the 2010 DiversityInc Top 50 Companies for Diversity® list for its demonstrated use of measurable diversity best practices and results. A total of 449 companies participated this year, up 12 percent from last year. In its second year on the list, Time Warner Cable rose 15 spots to No. 23. The company has demonstrated strength in the four areas measured – CEO Commitment, Human Capital, Corporate and Organizational Communications and Supplier Diversity.
“It’s an honor to be recognized for our commitment to diversity and inclusion,” said Glenn Britt, Chairman, President & CEO of Time Warner Cable. “We have worked hard to build a workplace that blends, and benefits from, the unique experiences and perspectives of all of our employees. That commitment is also reflected in our community outreach, supplier relationships, and in the products and services we provide to our customers.”
“The competition to be on the DiversityInc Top 50 list has grown again this year to 449 companies. In addition, the total data reflected increased diversity across all companies that competed. That means Time Warner Cable has achieved a spot on our list as competition increased and as the competitors increased their accomplishments. This takes a remarkable commitment from top leadership,” said Luke Visconti, Chief Executive Officer of DiversityInc.
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“It’s an honor to be recognized for our commitment to diversity and inclusion,” said Glenn Britt, Chairman, President & CEO of Time Warner Cable. “We have worked hard to build a workplace that blends, and benefits from, the unique experiences and perspectives of all of our employees. That commitment is also reflected in our community outreach, supplier relationships, and in the products and services we provide to our customers.”
“The competition to be on the DiversityInc Top 50 list has grown again this year to 449 companies. In addition, the total data reflected increased diversity across all companies that competed. That means Time Warner Cable has achieved a spot on our list as competition increased and as the competitors increased their accomplishments. This takes a remarkable commitment from top leadership,” said Luke Visconti, Chief Executive Officer of DiversityInc.
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Thursday, March 11, 2010
New Media Agency, Publiquest, Inks Deal With Whoop(R) to Bring Cross-Platform Mobile Apps to Argentina, Chile and Spain
ATLANTA, Feb. 22 /PRNewswire/ -- One of South America's top award-winning digital and new media agencies has inked a deal with Atlanta-based Whoop® that will enable Publiquest to produce and publish unlimited rich media mobile apps for its global client portfolio, the companies announced today. Whoop's web-based platform enables agencies to produce highly functional apps that play on virtually any mobile device. To date, Publiquest has used the Whoop platform to produce and publish apps for various clients.
"Mobile is definitely trending higher and very fast," said Leandro Cabo Guillot, general director of Publiquest. "We're fielding a broad range of requests from clients for rich mobile apps that can play on different devices. To our knowledge, only Whoop is able to deliver on the promise that so many other vendors talk about: true, multi-platform rich mobile apps. Our business is growing, and we're excited to be one of Whoop's flagship agencies in the southern hemisphere."
"Publiquest was one of the first agencies to really push the Whoop platform with very exciting rich media apps," said Manuel Reyna, managing director of Whoop's South American operations. "We're delighted to see all of the new and cool apps that Publiquest is building on the Whoop platform."
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"Mobile is definitely trending higher and very fast," said Leandro Cabo Guillot, general director of Publiquest. "We're fielding a broad range of requests from clients for rich mobile apps that can play on different devices. To our knowledge, only Whoop is able to deliver on the promise that so many other vendors talk about: true, multi-platform rich mobile apps. Our business is growing, and we're excited to be one of Whoop's flagship agencies in the southern hemisphere."
"Publiquest was one of the first agencies to really push the Whoop platform with very exciting rich media apps," said Manuel Reyna, managing director of Whoop's South American operations. "We're delighted to see all of the new and cool apps that Publiquest is building on the Whoop platform."
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Wednesday, March 10, 2010
Mun2 Launches New Mobile Website
The search-engine-optimized (SEO) WAP site targets legacy devices which provide mobile web access for many Hispanic consumers. It complements mun2’s existing SMS notification services, launched in 2009, which allow registered users (holamun2.com/PPL ) to receive personalized notifications via SMS and click through to a mobile-friendly presentation of relevant content.
“Comscore reports that U.S. Hispanics continue to over-index on mobile device usage, with nearly 7 in 10 Hispanics consuming content on a mobile platform,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “Most notably, the market penetration of smart phones in the U.S.
The site is also compatible with deep links from search engines, allowing users who are searching the web via a mobile device to be taken to a mobile-friendly version of mun2 lifestyle entertainment and news archives. Additional enhancements will be rolled out throughout the year, including mobile video support for legacy devices.
“The mun2 audience is young and technologically savvy, and our mobile launches throughout 2010 will help them to consume mun2 content whenever and wherever they want to,” added Jose Marquez, Vice President, Interactive Strategy, Telemundo and mun2.
Scarborough Research reports that Hispanics have a higher likelihood of using multiple features on phones to accomplish a variety of tasks, including phone calls, email, sending text and picture messages, and accessing the internet. According to a Mintel survey, U.S. Hispanics spend an average 1.1 hours per week accessing the internet via mobile devices, compared with an average of just 24 minutes spent by General Market consumers.
About mun2
mun2 (moon-dos) is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 34.1 million U.S. TV households nationwide, and is a part of the Telemundo Communications Group, a division of NBC Universal.
Tuesday, March 9, 2010
MoreMagic Solutions Offers International Recharge for Mobile Phones in Mexico
NEWTON, Mass. and MEXICO CITY, March 9 /PRNewswire-HISPANIC PR WIRE/ -- MMT Americas, Mexico City -- MoreMagic Solutions, a leading mobile financial solutions provider, and Telcel, the largest mobile operator in Mexico, subsidiary of America Movil, announced today that international friends and family of Telcel customers are now able to recharge Telcel mobile phones, and transfer electronic airtime for Telcel's prepaid users, using the MoreMagic Solutions International Recharge Hub. From 46,000 Western Union Agent locations throughout the United States, as well as additional international retail locations, or the web - www.etopuponline.com, a customer can purchase a gift of prepaid airtime, or transfer electronic airtime, to a Telcel phone.
The MoreMagic Solutions platform offers international recharge, or "TopUp" transactions and settlements for Telcel, extending the Telcel brand to the United States and worldwide. MoreMagic Solutions also interconnects with America Movil subsidiaries in Brazil, Dominican Republic, Jamaica, El Salvador, Guatemala, Honduras, Nicaragua, and Peru, which operate under the Claro brand.
Mexico is the leading country of origin for US immigrants, with the Mexican-born population numbering 11.5 million in early 2009, according to the Pew Hispanic Center. MoreMagic Solutions is offering members of this community the opportunity to give a directed gift to a friend or family member in Mexico, sending electronic airtime for Telcel prepaid phones.
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The MoreMagic Solutions platform offers international recharge, or "TopUp" transactions and settlements for Telcel, extending the Telcel brand to the United States and worldwide. MoreMagic Solutions also interconnects with America Movil subsidiaries in Brazil, Dominican Republic, Jamaica, El Salvador, Guatemala, Honduras, Nicaragua, and Peru, which operate under the Claro brand.
Mexico is the leading country of origin for US immigrants, with the Mexican-born population numbering 11.5 million in early 2009, according to the Pew Hispanic Center. MoreMagic Solutions is offering members of this community the opportunity to give a directed gift to a friend or family member in Mexico, sending electronic airtime for Telcel prepaid phones.
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Monday, March 8, 2010
Windows Mobile gains market share… in Latin America
Although many see Windows Mobile 6.5 as an almost dead platform, it looks like the OS is actually gaining market share in Latin America.
While talking about the upcoming launch of Windows Phone 7 Series OS in the region, Doug Smith (Microsoft’s Latin American director of mobile communications) said that two companies grew in the smartphone market over the past 12 months: Microsoft and RIM.
According to Business News Americas, Windows Mobile’s smartphone market share is 26% in Brazil and 24% in Mexico.
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While talking about the upcoming launch of Windows Phone 7 Series OS in the region, Doug Smith (Microsoft’s Latin American director of mobile communications) said that two companies grew in the smartphone market over the past 12 months: Microsoft and RIM.
According to Business News Americas, Windows Mobile’s smartphone market share is 26% in Brazil and 24% in Mexico.
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Friday, March 5, 2010
Vivendi eyes Brazil mobile sector
Vivendi is to consider the case for moving into Brazil’s highly competitive mobile phone market, after last year concluding an ambitious deal to buy one of the country’s leading fixed-line broadband companies.
Jean-Bernard Lévy, Vivendi’s chief executive, told the Financial Times that the French conglomerate would “closely watch what is happening on the mobile scene in case we find some opportunities”, after last November finalising a €3bn ($4bn) deal to buy GVT, a fast-growing Brazilian fixed-line broadband company.
Mr Lévy also underlined Vivendi’s determination to buy Vodafone out of SFR, France’s second-largest mobile operator, that is jointly owned by the two groups
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Jean-Bernard Lévy, Vivendi’s chief executive, told the Financial Times that the French conglomerate would “closely watch what is happening on the mobile scene in case we find some opportunities”, after last November finalising a €3bn ($4bn) deal to buy GVT, a fast-growing Brazilian fixed-line broadband company.
Mr Lévy also underlined Vivendi’s determination to buy Vodafone out of SFR, France’s second-largest mobile operator, that is jointly owned by the two groups
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RegaloCard Adds Leading Toy Store Chain To Its Mobile Payments Network In Guatemala
March 4, 2010 Miami, Florida – RegaloCard, www.RegaloCard.com, an innovative mobile payments company that has developed a free and instant replacement to costly money transfer services, continues its expansion in Guatemala announcing today that Jugeton, the leading national toy store, has joined the RegaloCard Mobile Payments Network.
Jugeton is a big box retailer that provides a vast array of toys, video games, bicycles and other items and is the leading toy store in Guatemala. Jugetons national footprint across Guatemala, one of the largest money transfer markets in Latin America with $4.1 Billion sent in 2008 alone, makes for a great fit for RegaloCard product offering. Now when immigrants want to send their family and friends back home toys for birthdays, Christmas, or just as a treat they can use the RegaloCard mobile payments network and avoid costly money transfer fees.
“Jugeton is the Toys R US of Guatemala and is the only big box toy retailer in the country. We continue to see that the best brands in Latin America are joining the RegaloCard mobile payments network, which is leading to the rapid growth we are experiencing in the number of locations in country we serve”, said Gregory Keough Chairman and CEO of RegaloCard. Mr. Keough added, “The fit with RegaloCard is a natural, as Juegton is a great option for Christmas and Birthday gifts and we are sure this Christmas season the clear choice to send the kids back home gifts will be RegaloCard, allowing our clients in the US to instantly send their family gifts without commissions or hidden fees.”
RegaloCard for the first time is empowering the US Hispanic community and allowing them to avoid the hundreds of millions of dollars spent yearly on money transfer fees while controlling how the money they send back home is spent. RegaloCards are available in denominations as small as $10 from the best known retail brands in country allowing consumers to choose from brands they know, love, and have grown up with in their home country. RegaloCard currently operates its free and instant replacement to money transfer services in El Salvador and Guatemala, two of the largest money transfer markets in Latin America, with $8B billion a year in money transfers, and is expanding rapidly to additional countries.
About RegaloCard: RegaloCard, www.RegaloCard.com, is an innovative mobile payments company that has developed a free and instant alternative to costly money transfer services. RegaloCard uses a proprietary mobile payment technology to allow immigrant groups to instantly send their relatives back home what they need absolutely free. RegaloCard is a prepaid gift card that immigrants can buy in the United States, but is delivered instantly to the person chosen in the immigrant’s home country, to make purchases at leading local retailers. The RegaloCard service works with any mobile phone and carrier worldwide and is the best way for immigrants to send their families the things they need. While initially focusing on the US Hispanic market, RegaloCard plans to expand the service to other regions that have a high level of immigrants residing in the US. For more information visit www.RegaloCard.com
Jugeton is a big box retailer that provides a vast array of toys, video games, bicycles and other items and is the leading toy store in Guatemala. Jugetons national footprint across Guatemala, one of the largest money transfer markets in Latin America with $4.1 Billion sent in 2008 alone, makes for a great fit for RegaloCard product offering. Now when immigrants want to send their family and friends back home toys for birthdays, Christmas, or just as a treat they can use the RegaloCard mobile payments network and avoid costly money transfer fees.
“Jugeton is the Toys R US of Guatemala and is the only big box toy retailer in the country. We continue to see that the best brands in Latin America are joining the RegaloCard mobile payments network, which is leading to the rapid growth we are experiencing in the number of locations in country we serve”, said Gregory Keough Chairman and CEO of RegaloCard. Mr. Keough added, “The fit with RegaloCard is a natural, as Juegton is a great option for Christmas and Birthday gifts and we are sure this Christmas season the clear choice to send the kids back home gifts will be RegaloCard, allowing our clients in the US to instantly send their family gifts without commissions or hidden fees.”
RegaloCard for the first time is empowering the US Hispanic community and allowing them to avoid the hundreds of millions of dollars spent yearly on money transfer fees while controlling how the money they send back home is spent. RegaloCards are available in denominations as small as $10 from the best known retail brands in country allowing consumers to choose from brands they know, love, and have grown up with in their home country. RegaloCard currently operates its free and instant replacement to money transfer services in El Salvador and Guatemala, two of the largest money transfer markets in Latin America, with $8B billion a year in money transfers, and is expanding rapidly to additional countries.
About RegaloCard: RegaloCard, www.RegaloCard.com, is an innovative mobile payments company that has developed a free and instant alternative to costly money transfer services. RegaloCard uses a proprietary mobile payment technology to allow immigrant groups to instantly send their relatives back home what they need absolutely free. RegaloCard is a prepaid gift card that immigrants can buy in the United States, but is delivered instantly to the person chosen in the immigrant’s home country, to make purchases at leading local retailers. The RegaloCard service works with any mobile phone and carrier worldwide and is the best way for immigrants to send their families the things they need. While initially focusing on the US Hispanic market, RegaloCard plans to expand the service to other regions that have a high level of immigrants residing in the US. For more information visit www.RegaloCard.com
Thursday, March 4, 2010
Mega TV is Pleased to Present: 'El Vacilon'
MIAMI, March 3 /PRNewswire/ -- Spanish Broadcasting System, Inc. ("SBS") (Nasdaq: SBSA) announced today that their television division, Mega TV, will premiere "El Vacilon", a new comedic variety show which will be produced by Mega Films, winners of multiple Emmy Awards. The debut of "El Vacilon" will be on Saturday, March 6 at 9 p.m. (ET), 8 p.m. (CT), and 10 p.m. (PT).
"El Vacilon", is a globally recognized brand that has been adapted for television in high definition by Agustin. The show will include musical numbers, sketch comedy, the original animated series "Rice & Bean", and the participation of: Sarahi Diaz, who is a schooled professional in theatre and film and will showcase her talent in drama, comedy, and improvisation; Casper Martinez, who first appeared on screen in Prison Song and who had important roles in Carlito's Way - Rise to Power and El Vacilon - The Movie; Yamil Piedra, who appeared on Last Comic Standing, Boston Legal, and Las Vegas and is part of the award winning comedy duo, "A Pair of Nuts"; Alvaro Ruiz, a veteran of film, theatre and television who began his career in his native Colombia over 30 years ago, and lastly Johnny Trabanco, the other half of the comedy duo "A Pair of Nuts," which has garnered millions of on-line video hits and were featured on Last Call with Carson Daly.
"I am very pleased with the opportunity that the Spanish Broadcasting System family has given me to present this comedy to Mega TV and to thousands of Hispanic households," expressed Agustin, Creative and Managing Director of the Mega Films Division. "I am sure that the talent of these great actors will appeal to the audience and that the fresh and innovative format of 'El Vacilon' will be a platform for many artists and Hispanic talent of the United States," he concluded.
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"El Vacilon", is a globally recognized brand that has been adapted for television in high definition by Agustin. The show will include musical numbers, sketch comedy, the original animated series "Rice & Bean", and the participation of: Sarahi Diaz, who is a schooled professional in theatre and film and will showcase her talent in drama, comedy, and improvisation; Casper Martinez, who first appeared on screen in Prison Song and who had important roles in Carlito's Way - Rise to Power and El Vacilon - The Movie; Yamil Piedra, who appeared on Last Comic Standing, Boston Legal, and Las Vegas and is part of the award winning comedy duo, "A Pair of Nuts"; Alvaro Ruiz, a veteran of film, theatre and television who began his career in his native Colombia over 30 years ago, and lastly Johnny Trabanco, the other half of the comedy duo "A Pair of Nuts," which has garnered millions of on-line video hits and were featured on Last Call with Carson Daly.
"I am very pleased with the opportunity that the Spanish Broadcasting System family has given me to present this comedy to Mega TV and to thousands of Hispanic households," expressed Agustin, Creative and Managing Director of the Mega Films Division. "I am sure that the talent of these great actors will appeal to the audience and that the fresh and innovative format of 'El Vacilon' will be a platform for many artists and Hispanic talent of the United States," he concluded.
Read full article
Wednesday, March 3, 2010
Boomers Slowly Warm to Mobile Web
Baby boomers are on the verge of adopting smartphones and the mobile Internet, and in the vanguard of this movement are younger boomers. But boomers’ mobile Internet adoption rates will be similar to their social media uptake—that is, slow. They must see the benefits before they sign on.
Back in 1995, boomers were the pioneers of mobile phone usage, exceeding or equaling other age groups’ uptake of the devices, according to the Pew Research Center. Ownership rates have now grown to more than 85% among boomers, the majority using feature phones. But only 55% consider their mobile phone a necessity.
“Internet use will be the driving force behind boomers’ adoption of smartphones and the mobile Internet,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report, “Boomers and Mobile Usage.” “They are avid Web users but no longer such early adopters.”
Read full article
Back in 1995, boomers were the pioneers of mobile phone usage, exceeding or equaling other age groups’ uptake of the devices, according to the Pew Research Center. Ownership rates have now grown to more than 85% among boomers, the majority using feature phones. But only 55% consider their mobile phone a necessity.
“Internet use will be the driving force behind boomers’ adoption of smartphones and the mobile Internet,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report, “Boomers and Mobile Usage.” “They are avid Web users but no longer such early adopters.”
Read full article
Univision Video App Now Available For Blackberry® Smartphone Users
NEW YORK, NY – March 02, 2010 – Univision Interactive Media, Inc., the digital division of the leading Spanish-language media company in the United States, today announced the availability of its new Univision Video App on BlackBerry App World™. This application is the first to give BlackBerry® Smartphone users access to some of Univision’s top-rated programs. Users can watch video from various categories, including news, entertainment, soccer, TV shows, sports, horoscopes and special events.
“The launch of our Univision Video App on the BlackBerry platform clearly demonstrates our commitment to providing U.S. Hispanics with a great interactive entertainment experience on-the-go,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This video app is part of our strategy to further expand our offerings across mobile platforms and deliver products that are highly relevant to our audience.”
The Univision Video App is available for free download on BlackBerry App World™ (www.blackberry.com/appworld). The video application was developed in partnership with GoTV Networks, Inc., the premier mobile media network in the U.S.
U.S. Hispanic cell phone owners are embracing the latest mobile technologies. Over five million U.S. Hispanics own a Smartphone and more than one in five mobile video viewers is Hispanic.*
* Mobile Media Marketplace, USA, Q4 2009 US MMMp
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
“The launch of our Univision Video App on the BlackBerry platform clearly demonstrates our commitment to providing U.S. Hispanics with a great interactive entertainment experience on-the-go,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This video app is part of our strategy to further expand our offerings across mobile platforms and deliver products that are highly relevant to our audience.”
The Univision Video App is available for free download on BlackBerry App World™ (www.blackberry.com/appworld). The video application was developed in partnership with GoTV Networks, Inc., the premier mobile media network in the U.S.
U.S. Hispanic cell phone owners are embracing the latest mobile technologies. Over five million U.S. Hispanics own a Smartphone and more than one in five mobile video viewers is Hispanic.*
* Mobile Media Marketplace, USA, Q4 2009 US MMMp
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net
Tuesday, March 2, 2010
Lapiz Sharpens Offerings With Addition of Digital and Shopper Marketing Practices
CHICAGO, March 2 /PRNewswire/ -- Lapiz, one of the top U.S. Hispanic advertising agencies, today announces the addition of Digital and Shopper Marketing practices to its already thriving advertising services. With the addition of new agency resources, including retail and digital subject matter experts, methodologies and processes, Lapiz can now expand its multiple touch points with U.S. Hispanic consumers to help brands achieve their goals.
"We have a strong reputation of having the most intimate understanding of Hispanic consumers' behaviors, and can swiftly apply that knowledge to our new practice areas to move consumers to action," said Dolores Kunda, president and chief executive officer, Lapiz. "Bringing full capabilities in-house allows for the full breadth of our people's talent to be leveraged so that we continue delivering best-in-class marketing communications for our clients."
With a 2010 Census forecast estimating that 50 million Hispanics are living in the U.S., reaching the community is of utmost importance to many brands' strength, growth and survival. Furthermore, the evolution of a multi-channel marketplace has had substantial impact on the retail market, as customers now balance their purchasing habits between the online and offline world. With a laser focus on Hispanic communities and the belief that marketing efforts need to mirror the way consumers live, Lapiz Digital and Shopper Marketing capabilities provide blended techniques to effectively activate consumer purchasing.
Read full article
"We have a strong reputation of having the most intimate understanding of Hispanic consumers' behaviors, and can swiftly apply that knowledge to our new practice areas to move consumers to action," said Dolores Kunda, president and chief executive officer, Lapiz. "Bringing full capabilities in-house allows for the full breadth of our people's talent to be leveraged so that we continue delivering best-in-class marketing communications for our clients."
With a 2010 Census forecast estimating that 50 million Hispanics are living in the U.S., reaching the community is of utmost importance to many brands' strength, growth and survival. Furthermore, the evolution of a multi-channel marketplace has had substantial impact on the retail market, as customers now balance their purchasing habits between the online and offline world. With a laser focus on Hispanic communities and the belief that marketing efforts need to mirror the way consumers live, Lapiz Digital and Shopper Marketing capabilities provide blended techniques to effectively activate consumer purchasing.
Read full article
Monday, March 1, 2010
Internet 2009 in numbers
What happened with the Internet in 2009?
How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many more. Prepare for information overload, but in a good way.
We have used a wide variety of sources from around the Web. A full list of source references is available at the bottom of the post for those interested. We here at Pingdom also did some additional calculations to get even more numbers to show you.
Enjoy!
Email
90 trillion – The number of emails sent on the Internet in 2009.
247 billion – Average number of email messages per day.
1.4 billion – The number of email users worldwide.
100 million – New email users since the year before.
81% – The percentage of emails that were spam.
92% – Peak spam levels late in the year.
24% – Increase in spam since last year.
200 billion – The number of spam emails per day (assuming 81% are spam).
Read full article
How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many more. Prepare for information overload, but in a good way.
We have used a wide variety of sources from around the Web. A full list of source references is available at the bottom of the post for those interested. We here at Pingdom also did some additional calculations to get even more numbers to show you.
Enjoy!
90 trillion – The number of emails sent on the Internet in 2009.
247 billion – Average number of email messages per day.
1.4 billion – The number of email users worldwide.
100 million – New email users since the year before.
81% – The percentage of emails that were spam.
92% – Peak spam levels late in the year.
24% – Increase in spam since last year.
200 billion – The number of spam emails per day (assuming 81% are spam).
Read full article
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