Thursday, December 16, 2010

'Soy tu duena's' Success Reflects Growing Hispanic Audience

By Michael Schneider, Variety.

Two of the biggest stars of the fall TV season are Mexican thesps Fernando Colunga and Lucero.

Colunga and the single-named Lucero are the stars of "Soy tu duena," which is the most-watched telenovela on Univision in nearly 20 years.

"Soy tu duena" is a bona fide sensation, regularly popping up among the top 10 shows in any language among adults 18-49 and top five with adults 18-34.

The telenovela is a big part of the double-digit ratings growth Univision has seen this year, in sharp contrast to the perf of the Big Four English-lingo nets.

Univision's surge in young adult viewers is a sign of the nation's rapidly expanding Latino population, and network execs happily see it as a harbinger of growth trends to come.

Notably, "Soy tu duena" -- which means "I'm Your Owner" but is translated into English for marketing and possible remake purposes as "A Woman of Steel" -- is delivering more adults 18-34 viewers than any new English-language drama on the nets.

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