Monday, December 6, 2010

Mobile Ad Boom: $2.9 Billion in 2014

By David Goetzl, MediaPost.


Ad revenues on mobile devices are set to soar over the next five years as smartphones spread and consumer attachment only grows. BIA/Kelsey projects that revenues came in at $491 million last year, and are headed toward $2.9 billion in 2014.


The projections include ad dollars generated from advertising attached to search queries, display advertising and messages slotted into text messaging.


Search advertising should grow the fastest over the five-year period, at a compound annual growth rate of 93%, notes BIA/Kelsey. Mobile display ads would be at 31% growth and text messaging at 20%.


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