Monday, December 13, 2010

Marketing Strategies for Hispanics Formulated by Everybody's Phone Company

Hispanics, the fastest growing population of Texas, has been targeted by Everybody’s Phone Company, Inc. (EVPH). The company has come out with new advertising strategies and has made available pre-paid home phone service packages.


Hispanics account for nearly 36 percent of the Texas population. There are roughly 8.5 million Hispanics in Texas due to the influx of immigrants to the gateway to South America and also births of Hispanics. The importance of Hispanic consumers has been recognized by the advertising and retail community at large.


Entire teams at McDonalds, Walmart, Kohl's Department Stores, GM and AT&T (News - Alert) have been created for capitalizing the growing spending power of Hispanic-Americans. Teams at these huge organizations are totally devoted to create market strategies to target Hispanics. Specialized packages and billing plans are also being created by EVPH. The needs of the nation's fastest growing population are kept in mind while creating the packages and plans.


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