Monday, December 6, 2010

Magazine launches in Philly for Latino tech geeks

By Joann Loviglio, Bloomberg


If you're as likely to celebrate Geek Pride Day as Cinco de Mayo, a new Philadelphia magazine says it speaks your language.


Say hola to Tek Lado, a magazine that praises all things nerdy -- in English, Spanish and hybrid Spanglish.


The free 32-page technology and pop culture magazine has a print run of 20,000, with bilingual articles and a Spanglish column. Its name translates to "tech side" or as a play on the Spanish word for keyboard (teclado).


Mel Gomez, director of niche publishing for Bartash Media Group, self-described geek and Tek Lado publisher, said it fills a void in the marketplace of publications for tech-savvy Latinos.


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