Thursday, December 16, 2010

impreMedia Announces Exciting Brand Repositioning Initiatives for Vista Magazine

New Design, Tagline and Marketing Campaign Reflect Vista’s Ongoing Commitment to Provide New Engaging Content that Inspires Women to Live the Good Life Made Simple


LOS ANGELES--(BUSINESS WIRE)--impreMedia, the leading Hispanic news and information company, announced today the repositioning of its magazine publication Vista. Capitalizing on more than 25 years as a leading resource for Latinos, the new brand revitalization positions Vista to become the guide for Latinas and their families to manage and enjoy a fulfilling, organized and streamlined life.

The repositioning initiatives include a revitalization of the dual-language magazine’s news-to-use approach, a modernization of its look, and a renewed focus on reaching Latinas who balance contemporary and traditional roles. The refreshed editorial direction will focus on areas central to Latinas’ lives such as health and wellness, family and parenting, finances, education, beauty and style, and spirit. Scheduled to launch in early 2011, cross-platform capabilities for Vista will include 360 degree multimedia offerings such as the bimonthly print edition, downloadable electronic edition, blog, social networking, as well as mobile content and Jag Tag capabilities.


“There has never been a better time to introduce a fresh new face,” says Marissa Rodriguez, editor of Vista Magazine. “This new direction speaks to the realities of our readers’ busy, contemporary lives, and shows them that we offer compelling, and culturally relevant content in multiple formats.”


Vista has developed a strong reputation as a Hispanic magazine with a high rate base of 900,000 across 15 of the top Hispanic markets. As impreMedia continues to grow into the future, so does its brands. Vista is proud to be at the forefront of an innovative approach in Hispanic publishing.


About Vista Magazine
Vista Magazine, acquired by impreMedia in November 2006, is a dual-language, lifestyle magazine with a circulation of 900,000 and readership of 2.8 million. It is distributed via some of the largest Spanish-language newspapers in 15 top Hispanic markets. Vista resonates with readers and engages intelligent, confident and active modern Latinas. Our unique editorial approach inspires readers to live the good life made simple. For more information on Vista, visit our website at: http://www.vistamagazine.com/.  


About ImpreMedia
ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings range from Online to Video, Mobile and Print including the portal http://www.impre.com/  and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation's largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com/.  


ImpreMedia portals and publication websites are: http://www.impre.com/,  http://www.laopinion.com/, http://www.eldiariony.com/, http://www.hoynyc.com/, http://www.laraza.com/,  http://www.laprensafl.com/, http://www.elmensajero.com/, http://www.rumbonet.com/,  http://www.vistamagazine.com/, and http://www.contigola.com/, http://www.lavibra.com/,  http://www.impreautos.com/.  

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