Friday, December 10, 2010

Groupon Latino?

By Lee Vann, MediaPost.

Last week, Groupon turned down a $6 billion bid from Google. The enormous offer -- and the fact that Groupon declined it -- highlights the vast size and potential of local online markets. It also inspired me to take a look at who's best positioned to reach the local Hispanic online market.
The success of Groupon and other local online advertising companies will surely inspire entrepreneurs looking grab a piece of the $1.5 billion that Ad Age reports was invested in local Hispanic media in 2008.

A local online advertising business like Groupon requires two key ingredients: a critical mass of local consumers and the ability to sell to local advertisers. Those looking to tackle the local Hispanic online market should combine these ingredients with a deep understanding of the nuances of Hispanic purchasing habits and online behavior. The following is an overview of some companies that are positioned to make a run at the local Hispanic online market.

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