Friday, December 17, 2010

Five Unexpected Mobile Predictions For 2011

OK, I’m not the first or last exec to tell you where the mobile technology market is heading for 2011. What I do promise is to share some ideas on what will happen that no one expects.

First of all, let’s give it up for mobile content in 2010. Lots of money was finally made in a market that was looking for the next revenue boom since ringtones and premium SMS.

Mobile advertising went from hype to hyper-growth. Amazing what a Google/Apple bidding war will do. Beyond actual ad networks, mobile publishers had their best year to date with several mobile-specific properties even making the top risers of the Google Zeitgiest 2010.

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