Friday, November 12, 2010

Five Things Mark Lopez Should Do At Google

By Lee Vann, MediaPost.

Last week, Google made a really smart move and hired Mark Lopez to head its U.S. Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt that the U.S. Hispanic online market had finally come of age. By hiring one of us to spearhead its Hispanic efforts, the Internet giant has officially recognized the importance of the Hispanic market.

During the past 10 years, I have often reflected on the opportunity that Google was missing in the Hispanic market. Google enjoys unprecedented reach and proprietary insights about the U.S. Hispanic online market that I am sure Mark will leverage to the benefit of both marketers and Google.

According to comScore Media Metrix, in January 2010, Google was the most popular online property among Hispanics, reaching 18.5 million of them or 78% of the U.S. Hispanic online market. What's more, Google's partnerships with popular Spanish-language websites such as Univision, AOL Latino, Terra and Starmedia firmly embed them into the browsers of Hispanics. Millions of Hispanics interact with Google's products and services every day, giving Google access to insights about their unique online behavior.

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