Tuesday, November 23, 2010
Engaging Latinos – The Role Your Digital Strategy Should Play
When planning their Hispanic digital strategy, many companies tend to use a three-phased approach:
1.Create a basic Spanish version of the website.
2.Full blast Spanish site in terms of content and functionality.
3.Develop specific Hispanic digital platforms.
The problem is that, as with many phased plans, if you don't see immediate results, chances are phase three will never come to happen. And that's truer of Hispanic online than any other marketing program.
Language cannot be the driver of your digital strategy nor can it be content by itself. Brands must understand Latino's realities and provide experiences that go beyond a "Spanish version."
Read full article
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
The adoption of ad blockers is climbing at an alarming rate, with usage doubling since 2013. The reason cited for this steep incline is t...
April 11th, 2011 The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have an...
NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 15 /PRNewswire/ -- The Mobile Marketing Association (MMA) ( http://www.mmaglobal.com/ ) toda...
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Dema...
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket...
Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals o...
Consumers are becoming more proactive in terms of battling against what they perceive as online privacy intrusions, filing lawsuits against ...
Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, v...
SAN ANTONIO, Sept. 3 /PRNewswire-HISPANIC PR WIRE/ -- Choco Milk, a leading children's nutritional supplement for milk, has launched the...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo