Tuesday, November 23, 2010

Engaging Latinos – The Role Your Digital Strategy Should Play

By Gustavo Razzetti, ClickZ.

When planning their Hispanic digital strategy, many companies tend to use a three-phased approach:

1.Create a basic Spanish version of the website.
2.Full blast Spanish site in terms of content and functionality.
3.Develop specific Hispanic digital platforms.
The problem is that, as with many phased plans, if you don't see immediate results, chances are phase three will never come to happen. And that's truer of Hispanic online than any other marketing program.

Language cannot be the driver of your digital strategy nor can it be content by itself. Brands must understand Latino's realities and provide experiences that go beyond a "Spanish version."

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews