Monday, November 8, 2010
Adsmarket Group Member, Adsmarket LATAM, Acquires Ergos Media in Mexico
"Joining the Adsmarket Group will enrich our offering to our clients in the region and globally, enabling Ergos to benefit from the know-how and technology that Adsmarket Group brings, for the purpose of building the first performance-based online marketing company in Latin America," said Ulises Vazques, CEO and founder of Ergos.
In 2009, Adsmarket Group marked the LATAM territory as the next growing market and opened the Adsmarket LATAM offices, located in Madrid. "Our vision is becoming the major performance player in Latin America and Spain while targeting Mexico and Brazil as the two main markets in Latin and Central America for 2011," says Jose Luis Valdivielso, Adsmarket LATAM CEO and a member of Adsmarket Group management, "The addition of Ergos to the group is a natural step in increasing our presence in Latin America and we are proud to have the privilege of doing so with Ulises, who brings with him a rich and long experience in the online industry."
The Latin American market size is estimated at 200 MM users in the whole region, 30.6 MM in Mexico and 75.9 MM in Brazil. Latin America is an exciting market, with online advertising spend anticipated to more than double in the next four years, growing from $2 billion in 2010 to $4.2 billion in 2014*.
"Following the successful operation of Adsmarket LATAM and its impressive growth, we are making the next step towards building the first performance company to have a significant activity both in Europe and in South America," states Ofer Druker, CEO of Adsmarket Group.
*Sources: AMIPCI, Internet World Stats and The Global Intelligence Report, by eMarketer
About Adsmarket Group
Adsmarket Group is one of the leading international online marketing firms in Europe with a growing presence in both the North and South American Markets. With a wide range of online marketing expertise and integrated technologies, Adsmarket Group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions.
Adsmarket offers its customers and partners end-to-end management of their online marketing activity to ensure cost-effective, controlled and high-quality results.
Adsmarket brands include Adsmarket, a performance-based affiliate network, XTEND a display ad-network, and Matomy, a provider of alternative payment solutions.
Adsmarket Group is a privately held company with around 160 employees. For more information please visit http://www.adsmarketgroup.com/
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