Thursday, October 28, 2010

TRAFFIQ Expands Latino Media Marketplace Adding Over 100 New Hispanic Outlets to Its Platform

Expanded Platform Affords Digital Agencies Deeper Reach into Valuable Hispanic Market with Greater Efficiency in Digital Media Buys

NEW YORK, Oct. 28 /PRNewswire/ -- TRAFFIQ®, the web-based digital media management platform built for advertisers, today announced the addition of more than 100 leading Mexican and Latin American media outlets to its growing list of Latino marketplace members, including the most important regional news sources throughout Mexico, like Univision, Telemundo, Impre, Holaciudad, and Impre. The addition affords U.S. advertisers on the TRAFFIQ Latino platform greater access to the coveted Hispanic audience by enabling them to directly target the growing number of Latinos living in the United States who seek out and consume media originating from their home countries and other Spanish-speaking locations.

"Not only are Hispanics in the U.S. very active online, but they are also highly motivated to stay connected with their culture, making them eager consumers of media originating from their home countries," explained Kent Kirschner, executive managing director of TRAFFIQ Latino. "By expanding our reach within the Latino media, the TRAFFIQ platform provides agencies and advertisers with a real competitive advantage, making it easier and more efficient to target this growing audience."

Hispanics are the nation's largest minority group with an estimated 48 million people – nearly 16 percent of the total population—and the market represents approximately $3 billion in digital ad spending across all forms of media.

As an indication of the growth in Hispanic media consumption in the U.S., for the first time ever, a Spanish-language station—Univision—became the most popular network among television viewers aged 18 to 49 years old during the week of Aug. 30-Sept. 5 and beat out all other broadcast networks for the month of July among viewers aged 18 to 34.

"This is a clear reflection of the new Latino market dynamics—it is now larger than ever and advertisers and their agencies want to tap into this potential on a global scale," Kirschner said. "With our geo-targeting capabilities, we can now deliver some of the most desirable publishers and audiences in a streamlined system to improve return on investment."

TRAFFIQ's easy-to-use digital media management platform offers buy-side clients a single system for handling everything from planning and RFP distribution to order execution, optimization and billing. Media planners can negotiate and buy inventory from Web publishers on a one-to-one basis or propose campaigns widely, enhancing an agency's buying power and a publisher's selling strength.

"The power of an open and transparent marketplace is its ability to scale quickly, and TRAFFIQ's zero cost of entry has enabled our Latino team to quickly aggregate a lot of supply in this growing market," said Chris O'Hara, TRAFFIQ's SVP of sales and marketing. "We are looking forward to working with advertisers who need a place to quickly discover and acquire both Latin American inventory and U.S.-based Hispanic audiences, and manage their media with the efficiency and data that our platform brings."

For more information about how TRAFFIQ Latino's web-based media management platform for advertisers can help streamline the digital media planning and buying process for agencies of all sizes,


TRAFFIQ ( ) is an end-to-end digital media planning, buying and management platform. It facilitates the buying and selling of display media with ease and efficiency, yielding maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. The company recently ranked #50 on the coveted Inc. 500 annual list of the fastest-growing private companies. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact .


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