Friday, October 15, 2010

Mexico's Grupo W Will Enter U.S. Hispanic Market

NEW YORK (AdAge.com) -- Mexico's Grupo W, a leading international digital agency, is planning to enter the U.S. Hispanic market, working both with ad agencies on digital projects and directly with marketers.


Grupo W is initially opening a representative office in Miami, headed by Lynn Ponder, who will be in charge of developing new business in the U.S. Grupo W founders Miguel Calderon and Ulises Valencia will spend a couple weeks in the U.S. in November in an informal road show with Ms. Ponder to introduce the agency.


The two men started Grupo W in 1999 in their home town Saltillo, a desert city of about 700,000 people located near Mexico's business capital Monterrey. They only opened an office in Mexico City two years ago, when they began working directly with more marketers.


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