Friday, October 15, 2010

ImpreMedia Launches New Hispanic Market Blog

Brings the Latest in News, Resources and Information to Hispanic Marketers

LOS ANGELES--(BUSINESS WIRE)--ImpreMedia, the leading US Hispanic news and information company, announced the launch of its company blog, “www.hispanicmarketinfo.com.” The blog provides the latest in news, research, and upcoming event information on marketing to Hispanics in the U.S. Topics range from statistical information on the Hispanic consumer to the latest trends in marketing.

“There are numerous blogs out there dedicated to the Hispanic market, but none quite like this one,” says Mary Zerafa, VP of Strategy and Integrated Marketing. “Hispanic Market Info is designed specifically for those companies who want to capitalize on the Hispanic market. Savvy businesses and marketers understand the importance Latino consumers are to driving revenue and growth. The importance of the market will be even further pronounced with the upcoming release of the census data that estimates that there are 48 million Hispanics representing 15.8% of the total U.S. population.”


Hispanic Market Info is written by authors who are recognized authorities in Hispanic marketing and media. The goal is to provide marketers with information they need when targeting Hispanics. The blog offers marketers insights from the No.1 Hispanic news and information company in the U.S. and gives them the opportunity to capitalize on the importance of the Hispanic market.


About impreMedia
ImpreMedia (http://www.impremedia.com/) is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia’s multi-platform offerings range from Online to Video, Widgets, Social Media, Mobile, Audio and Print and encompass products on 7 platforms, including the portal www.impre.com and its McClatchy partner. 31% of all U.S. Hispanic Adults use an impreMedia network product. The network is also the nation’s largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total and representing 61% of the U.S. Hispanic population. Its leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. ImpreMedia portals and publication websites are: http://www.impre.com/, http://www.imprerewards.com/, http://www.lavibra.com/, http://www.impreautos.com/, http://www.laopinion.com/, http://www.eldiariony.com/, http://www.hoynyc.com/, http://www.laraza.com/, http://www.laprensafl.com/, http://www.elmensajero.com/, http://www.rumbonet.com/, http://www.vistamagazine.com/, and http://www.contigola.com/.

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