Thursday, October 14, 2010

Double take: Bilingual tech magazine links its print content with its website

STARTING A PRINT magazine about technology seems like a case of the message killing the medium. But not to Mel Gomez. He just wanted a magazine that spoke to him - in two languages.


So Gomez, the director of niche publishing for the Southwest Philly-based Bartash Printing, started Tek Lado, which hit the street Sept. 27, bearing the tagline, "A technology and pop culture magazine for the new bilingual generation."


Tek Lado will publish bimonthly (the next issue is due in late November), but Gomez foresees a switch to monthly publication by April. It's free and can be picked up at red honor boxes around the city. All content, which is generated by freelancers, is aimed at a Philadelphia audience.


"There isn't another magazine like this in the U.S.," said Gomez, who worked as a radio-frequency engineer and had no experience in publishing before coming to work at Bartash.


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