Tuesday, August 3, 2010

Young Latinos Lag In Mobile Use, But Boast Big Buying Power

Young Latino adults don't use mobile devices to socialize and communicate with friends quite as much as other groups, indexing somewhat lower than the same age group in the general population for these activities. That's according to the Pew Hispanic Center's latest National Survey of Latinos, a telephone poll of 1,240 16 to-26-year-old Hispanics.

Specifically, Pew found that about 50% of young Latino adults (49% of 16- to-17-year-olds) said they send mobile text messages every day, while 45% talk on a cell phone. The text-message figure compares with 64% for non-Hispanic 16- to-17-year-olds, while 51% of non-Hispanics ages 16-17 said they talk on the cell phone every day.

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