Tuesday, August 3, 2010

Universal Music Latin Entertainment (UMLE) Continues to Expand Direct-to-Consumer Mobile Offerings With m-Wise

World's Leading Latin Music Labels and Innovative Mobile Content Technology Company to Launch MOVIHITS

New Ringtone Subscription Service Offers Ultimate in Personalization for the Growing Hispanic Market

LOS ANGELES, Aug. 2 /PRNewswire/ -- Universal Music Latin Entertainment (UMLE), the world's leading Latin music company, today announced that it has expanded its lineup of mobile offerings for consumers with the launch of MOVIHITS, a new ringtone subscription service that it has created in partnership with m-Wise (OTC Bulletin Board: MWIS), the innovative mobile content technology company. The announcement was made today by Jesus Lopez, Chairman & CEO of Universal Music Latin America/Iberian Peninsula and head of UMLE, Skander Goucha, Senior Vice President of Digital for UMLE, and Zach Sivan, Chief Executive Officer of m-Wise.

MOVIHITS (http://www.movihits.com/), which will launch today with a national advertising TV campaign on Univision Networks, will be billed through premium text messaging. For just $9.99 per month, music fans will get 22 credits for the first month (2 credits per ringtone) and then 10 credits every month following. The service will benefit from UMLE's marketing and promotion expertise, and will be featured across all of the company's marketing channels including national Hispanic TV and online properties. And while MOVIHITS will feature a majority of the world's most sought-after Latin music artists, it will also feature a broader array of ringtones from all genres of music, providing music fans with real choice.

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