Friday, August 6, 2010

Telemundo Launches Spanish-Language DO Network

Telemundo is positioning itself at the intersection of two trends -- the rapid growth of the U.S. Hispanic population and the surge of interest in digital OOH video as an ad medium -- with its launch of a new DO network targeting Hispanics outside the home, called Telemundo en tu Mundo (Telemundo in Your World).

The new DO network consists of digital screens in 200 supermarkets, 800 retailers, 2,000 metro buses and major entertainment arenas visited by large numbers of Hispanic consumers.

It features a mix of custom, local and national content from Telemundo, and offers advertisers and marketers integration with custom content, new package and product launches, test marketing and price-point advertising. Targeting options range from national buys to local markets.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews