Wednesday, August 4, 2010

Introducing the Sweet Spot: Latinos/Hispanics and Web 2.0

Latinos and Hispanics in Web 2.0 are in the sweet spot. Over the course of the last few days, whether it be at Netroots Nation in Las Vegas, the Bridge Conference in the beltway or within Ogilvy's own LatinRed professional network during an event in New York City, I have found myself in conversations with various folks talking about the opportunity found in engaging this demographic online here in the States.

So what is the opportunity?

At the end of last year and beginning of this year, I was thrilled to see a couple of recent studies that provided a quantitative backing to what I and others in the industry have been saying for years: Latinos are in Social Media.

According to a report released by the Pew Hispanic Center and the Pew Internet & American Life Project in December of 2009, internet use among Latino adults rose by 10 percentage points from 54% to 64% between 2006- 2008. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period.

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