Wednesday, August 11, 2010

How Affluents Use Mobile for Shopping and Buying

The best mobile commerce user experience comes from downloading shopping apps on a smartphone. Though growth in smartphone sales is increasing and the devices are spreading through the population, smartphone owners still tend to be more affluent than average.

And affluents may be taking the lead in shopping and buying via mobile. According to a spring 2010 survey by, 13% of all US web-enabled mobile users reported purchasing online. That was up from 10% in 2009. InsightExpress found predictably lower usage among all mobile users, at 5% in Q2 2010.

Based on a report from The Luxury Institute, affluent and ultra-affluent mobile users are more likely to make purchases from their mobile devices. One in five respondents with incomes of at least $150,000 said they did so at least rarely, and among users with net worth of at least $5 million m-commerce was even more popular.

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