Tuesday, August 10, 2010
Farmers Insurance Unveils Latest Spanish-Language Television Campaign Highlighting 'Right Fit' Coverage
The new ads are the next installment of the insurer's "Right Fit" campaign, launched in 2009. They feature a "force field" which represents the customizable Farmers coverages customers can choose to meet their individual needs,
First to launch is "Neighbors", which uses a dramatization to highlight the difference between having customized coverage that "fits" correctly and inadequate or inappropriate coverage. In the spot, two neighbors boast about their insurance coverage, as represented by their "force fields". While one has the "right fit" coverage secured with the help of a Farmers agent, the other is not so lucky. Both neighbors have to duck for cover as a tree strikes the not-so-fortunate neighbors' home, right where his "inadequate" coverage is.
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