Monday, August 9, 2010

Brazil World Cup, Olympics Fueling Digital Agency Investment

Publicis' acquisition of digital agency AG2 is the latest in a string of investments from major ad holding companies seeing promise in the market.

Publicis Groupe has extended its reach into South America with the acquisition of major Brazilian digital agency AG2 for an undisclosed sum. The purchase follows a string of digital investments in the country in the past six months, including those from global ad holding companies WPP and Interpublic Group.

In May WPP Group acquired two Brazilian digital agencies, Midia Digital and I-Cherry, for undisclosed sums. Midia Digital, based in Sao Paolo with 91 employees, offers services including Web development and creative development for clients including HSBC and Johnson & Johnson. I-Cherry, meanwhile, is a 34-person search agency based in the city of Curitiba with and among its clients.

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