Friday, July 2, 2010
Two-Thirds of Kids and Teens Now Mobile
However, now that mobile phones are nearly ubiquitous among teens and becoming ever more popular among younger kids, the opportunities are increasing.
“Tweens are the growth engine,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report “Kids and Teens: Mobile Everywhere.” “Recent surveys from Pew, Kaiser Family Foundation and others indicate that in some age groups—particularly the tween–young teen bracket—ownership has nearly doubled since 2005.”
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