Tuesday, July 6, 2010

Sacramento media mogul moves to pull plug on radio, TV stations.

Amador Bustos, a farmworker's son and Mexico native, built a Sacramento-based media empire that reached Spanish-speaking listeners around the nation through 28 radio and TV stations. It all came crashing down this week.


Bustos paid the awful price for making acquisitions just before the recession. The subsequent economic storm swamped his company and his dreams.


Bustos Media LLC – operator of radio and TV stations in California, Idaho, Oregon, Washington, Utah, Colorado and Wisconsin – on Wednesday filed an application with the Federal Communications Commission to transfer its licenses to NAP Broadcast Holdings, composed of Bustos' three lenders.


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