Wednesday, July 28, 2010

Newspapers Hit New Low as an Information Source

The number of Americans who say that newspapers are an important source of information continues to decline, according to a survey by the The Center for the Digital Future at the USC Annenberg School for Communication & Journalism. Only 56 percent of Internet users surveyed agreed with the statement that newspapers were an important or very important source of information, while 68 percent said that television was, and 78 percent said that the Internet was. The findings are part of the Annenberg School’s ongoing Digital Future Project, which has been surveying Americans on their views and behavior related to the Internet for 10 years.


To make matters worse for the industry, the Center’s survey also found that newspapers are continuing to decline as a source of entertainment as well — only 29 percent of those surveyed said that newspapers were an important source of entertainment, down from 32 percent in 2008. Almost 20 percent of users said that they had canceled a subscription to a newspaper or magazine because they now get the same or related content online, and 59 percent said that if the print edition of their newspaper stopped publishing they would read the online version. Only 37 percent said that they would read the print edition of another newspaper.


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