Friday, July 16, 2010

Name Game: Fox Sports Espanol Rebrands As Fox Deportes

Fox Sports En Español will become more efficient with its new network name. This fall, the 14-year-old network will be called Fox Deportes.


"We recently conducted extensive audience research in which the majority of the respondents referred to the network simply as Fox Deportes," stated Vincent Cordero, the executive vice president and general manager.


"Changing the name recognizes that fact, establishes greater consistency with the better-known Fox Sports brand and allows for easier cross-network promotion and marketing," Cordero said. Hispanic channel fans had been calling the network Fox Deportes for some time.


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