Friday, July 16, 2010

Name Game: Fox Sports Espanol Rebrands As Fox Deportes

Fox Sports En Español will become more efficient with its new network name. This fall, the 14-year-old network will be called Fox Deportes.

"We recently conducted extensive audience research in which the majority of the respondents referred to the network simply as Fox Deportes," stated Vincent Cordero, the executive vice president and general manager.

"Changing the name recognizes that fact, establishes greater consistency with the better-known Fox Sports brand and allows for easier cross-network promotion and marketing," Cordero said. Hispanic channel fans had been calling the network Fox Deportes for some time.

Read full article

No comments:

Popular Posts

New York Time

Copyright 2017 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Updated by Carlos Vassallo

Total Pageviews