Friday, July 9, 2010

Living Content: It’s What People Want

Most web content is barely alive, even when it is first written. It is pumped out by content mills, optimized and uploaded. This kind of bulk content is often referred to as backfill content. I prefer the term “landfill content.” Dead and rotting from day one.


In sharp contrast, living content is quality content. It is shared quickly through social media—because it is worth sharing—and takes root across the web. Better still, true living content is updated and added to on a regular basis.


Let’s look at the attributes of these two types of web content.


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