Tuesday, July 20, 2010

LATV to Meet Atlanta's Demand for Hispanic Programming in Deal with Prism Broadcasting

LOS ANGELES, July 20 /PRNewswire/ -- LATV Networks, the 3-year old national Hispanic television network, announced today a distribution deal with Prism Broadcasting Network to air on WANN-TV in Atlanta, the nation's 2nd fastest-growing Hispanic market. The deal expands LATV's reach to 37 markets, representing 10 million U.S. Hispanic television households.


LATV's move into Atlanta, the USA's number 21 Hispanic television market with 162,000 Hispanic households, places the network in 49 million total television households, including 21 of the top 25 Hispanic DMA's (Designated Market Areas). LATV projects coverage of 53 million homes by year-end 2010.


"With Atlanta's incredible Latino population growth in the last decade, LATV is thrilled that its alternative programming will be part of that cultural wave," said David Morales, LATV's Vice President of Distribution & Sales. "Prism has an incredibly strong promotional machine to support LATV in the market and they are being very aggressive with programming to minority groups."


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