Thursday, July 8, 2010
Is The Hispanic Market Right For Your Brand?
Understanding the opportunity
Clearly, the US is undergoing a dramatic shift in demographics. Today, Hispanics represent the largest middle class group in the US, and over 88 percent have a household income of $50,000. Moreover, according to eMarketer, on average Hispanics spend more than 14 hours online a week. And a huge benefit for search marketers is that the cost of Spanish-language keywords is considerably lower than their English language counterparts. For instance, the average CPC for the term “credit cards” is $12.96, while the cost for the Spanish-language equivalent is just $1.96—almost 85 percent less!
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