LOS ANGELES, JULY 29th, 2010 – As of this week and in response to growing demand from female Hispanic consumers, Fox International Channels launches an exclusive U.S. feed for its hit Latin American network, Utilísima, the only 24-hour, 100% original Spanish language lifestyle channel.
The network, currently carried by Dish Latino, Comcast, Cablevision, Time Warner, Charter and Verizon, has recently ramped up its original production, bringing in well-known talent from Mexico, Puerto Rico, Colombia, Venezuela and other countries.
Unique for its varied content, Utilísima covers a wide variety of genres, from cooking, arts and crafts, health and beauty, parenting, and home improvement; features well known personalities from all over Latin America and provides Hispanic women with instructional, easy to follow step-by-step guides in order to empower their lives and, in turn, make their family’s lives more pleasant.
“In Latin America, Utilísima is available in all markets, reaches more than 30 million households and continues to expand its loyal viewing audience. We are confident that Utilísima US will inspire similar passion from the burgeoning Hispanic population,” said Emiliano Saccone, EVP Global Content, Fox International Channels and Managing Editor, Fox Latin American Channels. “We’re glad to be the first channel to provide Latino viewers hundreds of hours of original Spanish language lifestyle programming, including some of the most popular television personalities in the business.”
As part of the US launch, Utilísima will roll out a new and improved programming grid for a very easy-to-navigate viewing experience.
“In our experience, advertisers crave unique offerings and content they can’t find elsewhere,” said Tom Maney, SVP, Advertising Sales, Fox Hispanic Media Group. “For that reason, we’re thrilled to be working with Utilísima US and bringing our key clients access to the elusive Hispanic female consumer.”
Original U.S. programming on Utilísima will include: “Design Shop,” with Mexican host Maggie Hegyi along with experts in the creation of unique home objects, “Beauty Plan,” hosted by Mexican soap opera star Manola Diez (“Decisiones”), which provides an array of tips to highlight and renovate women’s beauty styles; “Female Attitude,” hosted by Mexican actress Lisset Gutiérrez (“The Nanny,” “Amor en Custodia”) and designed to address issues of motherhood, children’s education, relationships, self-esteem conflicts, sexuality and more.
“Home Express,” starring Jackie Castañeda and Gabriela Paoli, specialists in crafts, cooking and veterinary skills, will provide simple and practical solutions to everyday household problems; "The Bakery," with Mexican actress Michelle Manterola (“Los caballeros las prefieren brutas”) along with four Mexican pastry chefs who teach their recipes step by step; "Seasoning with Lorena Garcia," the internationally acclaimed chef from Venezuela, who will treat a select group of guests to her delicious recipes, with the spicy touch of Latin American flavors; and “Men in the Kitchen” features a group of five male chefs who will teach us their best recipes using simple products most people already have in the home, among other new contents.
Mexican top chef Aquiles Chávez hosts "Aquiles' Touch" and shares his cooking secrets; "Puerto Rico Flavor" features Puerto Rican chefs Mario Pagán and Wilo Benet who take viewers on a journey through cuisine that combines Spanish, Indian and African traditions with the original essence of Puerto Rico; and the Cuban spirit gets closer with "My Cuba," featuring the best of Cuban cuisine with the special participation of ‘Cuban Banda Dúo’ from Santiago de Cuba.
In addition to the exclusive U.S. feed launch, the channel has a companion website - www.utilisima.com- featuring over 7,000 downloadable recipes from all over Latin America, 6,000 arts and crafts items, 30,000 health and beauty articles, 1,500 videos, 600 step-by-step painting in addition to helpful and educational tips ranging from sexual health to home improvement. The website, read by more than 2 million users every month, produces some 1,200 hours of original content across a wide variety of original shows and is dedicated to serving women’s needs and wants.
For more information on Utilísima and its programming, please visit http://www.utilisima.com/.
Created in 1996, Utilisima offers 24 hours of Spanish lifestyle programming especially oriented to women. Utilisima is one of the largest producers of Television and Internet Spanish lifestyle content producing over 1,200 hours every year. One of Latin America’s dominant entertainment destinations for women, Utilisima’s programming spans across Food, Arts & Crafts, Home Improvement, Health & Beauty and Parenting. As a unit of Fox International Channels since 2007, Utilisima is distributed across Latin America, United States, Canada, Spain, New Zealand and Australia.
About FOX International Channels:
FOX International Channels (FIC) is News Corporation’s (NYSE: NWS, NWS.A) international multi-media business. We develop, produce and distribute 183 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 35 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 300 million subscribing households (875 million cumulative) worldwide. We also operate a global online advertising unit, .FOX (pronounced “dot-fox”) which specializes in online video and display, and four TV production houses. In operation since: August 14, 1993.