Thursday, June 10, 2010
Yahoo! and Latin Interactive Group Increase Opportunities for Central American Advertisers
"Through our partnership with Latin Interactive Group, only Yahoo! can bring science, art and scale to Central American advertisers," said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "The Central American advertising market is maturing; local businesses are shifting more of their advertising budgets online as they look to increase the effectiveness of their campaigns. Advertisers are going to benefit from the powerful combination of Latin Interactive Group's expertise in delivering interactive advertising campaigns across online and mobile platforms, with the ability to connect with Yahoo!'s highly-engaged audience."
"At Latin Interactive Group we strive to represent the best site publishers in Latin America, and in so doing, offer advertisers and agencies the most effective means of communicating interactively with target audiences," said Gustavo Ortiz, president of Latin Interactive Group. "Our association with Yahoo! provides us with access to the world's foremost expert in digital advertising, a broad user base and the powerful Yahoo! brand that is synonymous with personally relevant Internet experiences."
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