Thursday, June 10, 2010

Yahoo! and Latin Interactive Group Increase Opportunities for Central American Advertisers

MIAMI, June 9 /PRNewswire/ -- Yahoo! today announced an advertising sales agreement with Latin Interactive Group, a digital media company that specializes in the Central American market. The collaboration gives Yahoo! an immediate local sales presence throughout Central America, and adds Yahoo!'s display inventory to Latin Interactive Group's robust local online advertising portfolio. Together, the two companies will sell Yahoo!'s online and mobile advertising in Guatemala, Salvador, Honduras, Nicaragua, Costa Rica and Panama, taking advantage of Yahoo!'s audience reach and targeting technologies. This enables businesses with multi-country presence to run campaigns across Yahoo!'s network in one or more Central American countries, consolidating and simplifying their advertising purchases.

"Through our partnership with Latin Interactive Group, only Yahoo! can bring science, art and scale to Central American advertisers," said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "The Central American advertising market is maturing; local businesses are shifting more of their advertising budgets online as they look to increase the effectiveness of their campaigns. Advertisers are going to benefit from the powerful combination of Latin Interactive Group's expertise in delivering interactive advertising campaigns across online and mobile platforms, with the ability to connect with Yahoo!'s highly-engaged audience."

"At Latin Interactive Group we strive to represent the best site publishers in Latin America, and in so doing, offer advertisers and agencies the most effective means of communicating interactively with target audiences," said Gustavo Ortiz, president of Latin Interactive Group. "Our association with Yahoo! provides us with access to the world's foremost expert in digital advertising, a broad user base and the powerful Yahoo! brand that is synonymous with personally relevant Internet experiences."

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