Monday, June 14, 2010
World Cup 2010: As viewers go online, so do ad dollars
As the US men’s national soccer team battles out its first World Cup 2010 game Saturday against England, advertisers hope that Americans will get as wrapped up in the game - and the Cup - as the rest of the world.
Companies have invested heavily in ad campaigns for the month-long tournament, after all, and this year they’re trying to reach broader US markets.
“The World Cup and soccer has, in many companies’ minds, been a Hispanic marketing play [in the US],” says John Guppy, owner of the Chicago-based firm Guilt Edge Soccer Marketing. “Companies are looking beyond the Hispanic market this year. It’s probably the first time this has been a trend with direct corporate investment.”
Read full article
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket...
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Dema...
BELLEVUE, WA - 3G Americas, a wireless industry trade association representing the GSM family of technologies including LTE, today announces...
Mar 20, 2009 Pluck, a subsidiary of Demand Media and a provider of social media capabilities to publishers, brands and retailers, announced...
Most marketers understand that America’s demographics are evolving rapidly, as the majority of growth and nearly 40% of the American popu...
MIAMI, Jan. 27 /PRNewswire-HISPANIC PR WIRE/ -- Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, to...
Latin America cloud analytics market report defines and segments the cloud analytics market in Latin America with analysis and forecast o...
For busy Web users who want to keep up with entertainment, style and shopping options, e-mails conveniently delivered to subscribers' in...
WASHINGTON, D.C. (May 17) -- Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report re...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo