Tuesday, June 22, 2010

Verizon Launches Zona Latina, First Interactive Spanish-Language Destination for FiOS TV Customers

NEW YORK, June 22 /PRNewswire/ -- Verizon continues to deliver the best in class for FiOS TV customers by launching Zona Latina, the first one-stop shop for FiOS' Spanish-language programming. Available only from Verizon, Zona Latina provides easy, convenient access from the FiOS TV remote to sports, international news, free video-on-demand titles, Hispanic music, Univision's exclusive coverage of the 2010 FIFA World Cup™ and Verizon's Spanish Language Package.

"Once again, Verizon is demonstrating our commitment to personalize the TV experience by offering customers choices and flexibility," said Shawn Strickland, vice president of consumer strategy for Verizon. "This Spanish-language interactive destination addresses our customers' needs and puts them in the driver's seat, letting them enjoy TV the way they want and expect."

Located on the FiOS TV Widget home screen and in the featured section of FiOS TV Widgets, Zona Latina offers access to Spanish-language programming including an interactive guide, premium movies and video-on-demand (VOD) titles. Music lovers can link to Latin music channels, and soccer fans can follow Univision's exclusive Spanish-language coverage of the 2010 FIFA World Cup™, including match replays and the latest tournament news.

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1 comment:

Digital marketing consulting Brisbane said...

Targetting the spanish audience which forms a major part of the TV viewing population will go along way not only in terms of revenues but also in terms of TRP's.

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