Tuesday, June 15, 2010
Univision Interactive Media’s Popular Soccer App Continues to Engage Fans, Now across All Top Mobile Platforms
“Hispanics continue to over-index against all U.S. Smartphone users across key categories, including mobile video streaming, Web usage, games and applications. Our soccer app meets this fast growing demand head-on by delivering a great experience around a tremendous passion point for our audience,” said Kevin Conroy, president of Univision Interactive Media, Inc. “The expanded roll-out of our soccer app will build on the success we’ve seen so far and will provide even more fans with a terrific mobile World Cup experience.”
The Univision Fútbol App was developed in partnership with July Systems, which provides mobile Internet and advertising solutions for many of the nation’s largest sports, media, and entertainment companies. The app provides access to Univision’s World Cup coverage directly from South Africa, as well as news, photos, videos and match results. The app’s “Mi Fútbol” is a personalization tool that gives fans the latest games and goal information from their favorite soccer teams and players.
Beyond the World Cup, the Univision Fútbol App will keep users updated with the latest from their favorite leagues and tournaments including Brasileirao, Bundesliga, Copa Libertadores, Copa Sudamericana, English Premier League, Italy’s Serie A, the Mexican Soccer League, Spanish La Liga, and the UEFA Champions League, among many others.
The Univision Fútbol App is available for free. See here for download information across platforms.
Source for Smartphone usage among Hispanics: Nielsen Mobile Media Marketplace, U.S.A., 1Q10
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (http://www.univision.com/), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net/.
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