Friday, June 18, 2010

Telemundo Chicago WSNS-TV hits ratings and market share high

Among Spanish broadcast TV stations in the Chicago market Telemundo Chicago (WSNS-TV) has ascended into the #1 position from 9 to 10 p.m. for key demos (including A18-49, W18-49, W25-54, as well as P2+).

This marked growth in prime has been fueled by the mega success of 9 p.m. telenovela, Donde Esta Elisa. This unique “whodunit” drama has achieved the highest ratings the time period has seen since the market went to LPM in 2004. The novela’s primary demo, A18-49, is currently averaging a 1.3rtg NSI, which is an 86% increase since May 2010. Nationally, the telenovela continues to outperform all Spanish-Language broadcast networks on a consistent basis.

The Chicago Telemundo station has also enjoyed impressive growth in ratings and shares for its local news properties. In fact, it’s 10pm newscast, “Noticiero Telemundo Chicago a las 10PM” has averaged a 39% Spanish News Share of A18-49 (which is +16% over May 2010 sweep), and + 11% over 2009 June ratings book.

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