Friday, June 4, 2010
Small Businesses Tap into Growing Hispanic Market Online with Outrank.com Local Placement
“According to the report, the Hispanic population in the United States is expected to expand 167 percent in the next four decades,” said David Rubin, CEO of Outrank.com. “Many small businesses could benefit by reaching out to this attractive target market, which has considerable purchasing power.”
The new “U.S. Latinos Online” report indicates that of the roughly 60 percent of U.S. Hispanics that are online, 70 percent are employed and the average annual income is $77,000. The report also indicates that Hispanics are more dedicated users of wireless and broadband services and are also more receptive to online advertising than the average user.
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