Monday, June 7, 2010

seccionamarilla.com Expands Its Access Through WAP Portal

MIAMI, June 7 /PRNewswire-HISPANIC PR WIRE/ -- The Spanish Yellow Pages publisher, Seccion Amarilla USA, announces the expansion of its products and digital services platform with the launching of seccionamarilla.com WAP access to the market.


Currently, the penetration of mobile phones among the Hispanic population is increasing rapidly, reaching a 24% growth during 2008, compared to an 11% in the non-Hispanic population (Simmons NCS/NCHS Fall 2008&2009, adults 18 and over). Through its new WAP access, seccionamarilla.com expands its connection channels with users, who will have the opportunity to access the site's services and businesses database from their cellular phones in a fast, effective and free way.


"Today, we can assure that Seccion Amarilla USA is more than just a conventional Yellow Pages directory. The incorporation of new access into the digital industry, is allowing us to reach a significant position within the U.S. Hispanic market, as an efficient service tool, accessible to all. In evidence of this is the sustainable growth our portal has experienced during the first quarter of 2010, where we have reached an increase higher than 400% in number of visits, which accounts for the nearly one million monthly visits to our website," stated Juan Reffreger, CEO of Seccion Amarilla USA.


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