Thursday, June 24, 2010

Sample supplier uSamp acquires AOL's DMS Insights

DMS – also known as Digital Marketing Services – will keep its name and the firm’s management and production team will remain in place.

The combined panel offering from the two business totals 2.7 million respondents – including DMS’s 100,000-strong Hispanic panel.

According to uSamp, AOL will remain a “strategic partner” of DMS and continue to use the firm as a provider of online research services.

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