Wednesday, June 30, 2010

PR Newswire Launches New Hispanic Media Database

NEW YORK, June 29 /PRNewswire/ -- Adding to its industry-leading multicultural communications suite of services, PR Newswire today introduced its Hispanic MEDIAbase™ service, a newly designed media intelligence tool that catalogues over 4,500 journalists and 2,000 media outlets catering to the Hispanic community.


"The Hispanic MEDIAbase service is an essential tool for PR professionals looking to develop relationships with the increasingly influential Hispanic media," said Dalia Paratore Salazar, director of PR Newswire's Multicultural Products and Services. "Leveraging Hispanic PR Wire's deep industry contacts, the Hispanic MEDIAbase service provides robust and up-to-date information for thousands of Hispanic media outlets that exist in the United States and Puerto Rico."


The Hispanic MEDIAbase database enables users to conduct searches based on a reporter's name or publication, as well as advanced searches based on criteria such as outlet type, state, city and Designated Market Area (DMA).


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