Wednesday, June 23, 2010
Newspapers Are Still Dying, But the News Is Not Going Anywhere
Experiments are needed that not only challenge and test the behaviors of news consumption with digital and interactive forms of storytelling, but perhaps more importantly, business models are needed that are not limited to a silver-bullet hope that building a wall around their content will save them. With the exception of the few, the chances of pay walls generating revenue from readers who have grown accustomed to free content online are grim. Newspaper companies that continue to treat their websites as a dumping ground for news from their print product will meet their eventual demise.
While many in the industry were hoping the decline in ads was cyclical, the ad rebound has skipped newspapers. As Alan Mutter reported last week, ad spending on newspapers was down 9.7% (magazines were down as well), while Internet() ad spending had increased 7.5%, as did TV (up 10.5%) and radio ads (up 6%). The future doesn’t look any better for print, with Internet ad revenue set to overtake newspapers by 2014 or possibly sooner.
Read full article
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
The adoption of ad blockers is climbing at an alarming rate, with usage doubling since 2013. The reason cited for this steep incline is t...
April 11th, 2011 The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have an...
NEW YORK, LONDON, SINGAPORE and SAO PAULO, June 15 /PRNewswire/ -- The Mobile Marketing Association (MMA) ( http://www.mmaglobal.com/ ) toda...
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Dema...
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket...
Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals o...
Consumers are becoming more proactive in terms of battling against what they perceive as online privacy intrusions, filing lawsuits against ...
Over the past decade, the mobile device has evolved from a simple texting and talking device into a hub for everything—music listening, v...
SAN ANTONIO, Sept. 3 /PRNewswire-HISPANIC PR WIRE/ -- Choco Milk, a leading children's nutritional supplement for milk, has launched the...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo