Wednesday, June 2, 2010

New E-Commerce Site Finds 'El Amor Latino in All of Us'

AUSTIN, Texas, June 1 /PRNewswire/ -- Campari Holdings LLC today announced the launch of EstaNoche.com, a new website that offers a hand-picked selection of high quality adult toys, engaging articles and valuable expertise at a destination that is specifically designed for the sexy, sensual Hispanic community in the United States.


EstaNoche was created to offer an unsurpassed level of quality, value, privacy and usability for those who are ready to set their camas en fuego. The site also takes into consideration that many EstaNoche visitors will be fairly new to the space – supporting the site with education, and without any intimidation or judgment.


La gente behind EstaNoche began their venture after realizing that, even as the fastest growing segment of the U.S. population for decades, Latinos weren't being catered to in online retail and the adult toy space. "In a world where 'targeting Hispanics' has typically meant translating English content into Spanish, we know that Latinos are not unique only because of the language they speak," explained EstaNoche chief executive Seth Paskin.


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