Wednesday, June 23, 2010
New BrightLine iTV Report Identifies Hispanic Audience as Early Adopters Within the Advanced TV Advertising Universe
A leader in creating customized, measurable interactive TV ad experiences that achieve instant mass scale and effectiveness for the world's leading brands, in 2009 BrightLine executed more than 40 successful programs for AXE, Tylenol, Burger King, Hellman's, Dove, Turbo Tax, Abreva, and many others. The company also created innovative programming targeting the Hispanic market for brands including Dove, Degree for Men and AXE.
"Early results are encouraging for advertisers seeking game-changing ways to connect with the Hispanic audience," said Jacqueline Corbelli, CEO, BrightLine iTV. "Heavy usage combined with the reach of advanced television has created optimal conditions for leveraging interactive TV marketing and connecting brands with this increasingly valuable Hispanic population."
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