Wednesday, June 23, 2010

New BrightLine iTV Report Identifies Hispanic Audience as Early Adopters Within the Advanced TV Advertising Universe

NEW YORK, NY--(Marketwire - June 22, 2010) - Hispanic viewers of interactive television are early adopters and more likely to engage with advertisers than the general population, according to a report released today by interactive advertising innovator BrightLine iTV. Analyzing proprietary 2009 campaign data, BrightLine analyzed the media consumption habits of the nation's largest and fastest-growing ethnic minority and found Latinos represent a largely under-tapped "super consumer" force within the advanced television advertising universe. That's despite the fact that it has transformed from a niche to mainstream market, commanding $1 trillion in buying power.

A leader in creating customized, measurable interactive TV ad experiences that achieve instant mass scale and effectiveness for the world's leading brands, in 2009 BrightLine executed more than 40 successful programs for AXE, Tylenol, Burger King, Hellman's, Dove, Turbo Tax, Abreva, and many others. The company also created innovative programming targeting the Hispanic market for brands including Dove, Degree for Men and AXE.

"Early results are encouraging for advertisers seeking game-changing ways to connect with the Hispanic audience," said Jacqueline Corbelli, CEO, BrightLine iTV. "Heavy usage combined with the reach of advanced television has created optimal conditions for leveraging interactive TV marketing and connecting brands with this increasingly valuable Hispanic population."

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