Wednesday, June 16, 2010
Mobile Marketing Association Appoints Marco Lopes as Managing Director for Latin America
The LATAM branch is one of four business units established in 2010 to enhance the MMA's ability to anticipate and address the unique needs of each world region: Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America and North America. Each business unit's managing director has autonomy to foster strong member communities, launch new in-region local councils and perform MMA Forum events with full P/L responsibility while overseeing adherence to the MMA's Consumer Best Practices (CBPs) guidelines. These expanded responsibilities guarantee that the business units will operate according to the MMA vision, maintain consistency and encourage the exchange of success cases and best practices across the globe.
"The MMA has played a key role in fostering the LATAM region's mobile marketing ecosystem, including identifying emerging opportunities, creating industry-standard best practices and protecting the consumer experience," Lopes said. "I'm honored by the opportunity to lead the MMA's initiatives in the region."
Read full article
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean...
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket...
Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Dema...
April 11th, 2011 The World Economic Forum, headquartered in Geneva, Switzerland and its exclusive community of Young Global Leaders have an...
Atlanta, GA (PRWEB) October 14, 2011 - The Hispanic population has grown by 43% in the last 10 years according to the US Census Bureau (2010...
BELLEVUE, WA - 3G Americas, a wireless industry trade association representing the GSM family of technologies including LTE, today announces...
Mar 20, 2009 Pluck, a subsidiary of Demand Media and a provider of social media capabilities to publishers, brands and retailers, announced...
Most marketers understand that America’s demographics are evolving rapidly, as the majority of growth and nearly 40% of the American popu...
For busy Web users who want to keep up with entertainment, style and shopping options, e-mails conveniently delivered to subscribers' in...
WASHINGTON, D.C. (May 17) -- Hispanics outpace other demographic groups as users of mobile phones and social media, according to a report re...
New York Time
Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo