Wednesday, June 16, 2010
Mobile Marketing Association Appoints Marco Lopes as Managing Director for Latin America
The LATAM branch is one of four business units established in 2010 to enhance the MMA's ability to anticipate and address the unique needs of each world region: Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America and North America. Each business unit's managing director has autonomy to foster strong member communities, launch new in-region local councils and perform MMA Forum events with full P/L responsibility while overseeing adherence to the MMA's Consumer Best Practices (CBPs) guidelines. These expanded responsibilities guarantee that the business units will operate according to the MMA vision, maintain consistency and encourage the exchange of success cases and best practices across the globe.
"The MMA has played a key role in fostering the LATAM region's mobile marketing ecosystem, including identifying emerging opportunities, creating industry-standard best practices and protecting the consumer experience," Lopes said. "I'm honored by the opportunity to lead the MMA's initiatives in the region."
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