Thursday, June 24, 2010

Mobile Content Services Growing Fast in Latin America, Finds Frost & Sullivan

SAO PAULO, June 24 /PRNewswire/ -- The mobile content market, distributed by mobile operators, reached around $2.4 billion USD in Latin America in 2009 and has about 63 million users across the region. Mexico and Brazil present the largest portion of mobile content users, with 38% and 31%, respectively, from the total market.

The total mobile services market in Latin America is nearing saturation in terms of number of subscribers. In Brazil, Colombia, and Mexico, the mobile penetration rates were 92.2, 84.3, and 77.2 percent, respectively.

In these countries, the mobile content services market is expected to grow by a double-digit rate. One of the main drivers is the penetration of smartphones and other capable handsets, which enable advanced contents. Another driver is the increase in the adoption of mobile broadband.

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