Wednesday, June 30, 2010

Maximum TV and Caracol Bring Top Telenovela Content to US Hispanic Market via the Internet

HOUSTON, June 30 /PRNewswire/ -- Maximum TV, in partnership with Caracol International, is expanding its telenovelas catalog delivered via the internet to US-based Hispanics.


The very successful Caracol novela "La Saga" will be available at www.maximum.tv All 100-plus episodes for this novela will come online, and can be enjoyed in stunning video quality, in a full-screen experience.


With "La Saga," once "Best Soap Opera" at the Cartagena Film festival, Maximum TV brings another top novela to US Hispanic consumers via the internet in an unprecedented way.


"Telenovelas from top producers like Caracol are sought after by Hispanic consumers on the internet. Recent studies from the Internet Advertising Bureau show that US Hispanics are over-indexed for broadband and online usage; the web is a natural way for them to enjoy favorite novelas, like 'La Saga,' on their broadband-connected computers, notebooks and netbooks," said Erik Vanderlaan, Chief technology Officer of Maximum TV.


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