Monday, June 28, 2010

impreMedia to Deploy DailyMe's Newstogram Behavioral-Tracking Technology

Spanish-language online and print news publisher impreMedia will use behavioral-tracking and recommendation technology Newstogram from DailyMe to bring its users personalized content, advertisements, and electronic-commerce opportunities.

The publisher of La Opinión and El Diario said it will use Newstogram to track and analyze its readers' behavior, but it will not collect personal data.

impreMedia CEO Monica Lozano said:
We value our audience above all else. The ability to now offer a highly personalized experience on our site is critical to meeting consumer needs. By implementing Newstogram, we have a detailed understanding of our users' interests and a better way to present content that promotes site engagement, plus marketers looking to reach Hispanics will now have enhanced ad targeting. The news industry is changing, and new technologies like Newstogram are going to keep us ahead.

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