Monday, June 14, 2010

Hispanic Moms’ Online Shopping Habits

Isidra Mencos of BabyCenter en Español leads a team of writers, editors, translators and physicians in providing cultural, lifestyle and medical content tailored to the needs and sensibility of the Hispanic population in the US. Ms. Mencos spoke with eMarketer about Hispanic moms’ shopping habits and preferences, their levels of brand loyalty and findings related to Hispanic moms’ online behavior from BabyCenter’s “21st-Century Mom” study, released in 2009.


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