Wednesday, June 16, 2010

Content Is No Longer King: Curation is King.

"Content is King" -- no longer. Today, the world has changed. "Curation Is King."


Ok, I hear all the content-makers sharpening their knives to take me on.
I'm ready.


First, why content is dead:
Content used to be the high quality media that came out of the very pointed end of the funnel. Articles in the New York Times. Movies from Miramax. Thursday night comedy from NBC. Books published by Simon and Schuster. Creative folks wrote pitches, treatments, sample chapters, pilots, but only the best of the best got published.


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