Friday, June 18, 2010

A Google Paid Content System For Publishers May Be Coming By Year-End

Updated: Google (NSDQ: GOOG), which had hinted for nearly a year now that it was working on building some sort of paid content system for publishers, is reportedly set to launch such a system by year-end. According to a report in the Italian newspaper La Repubblica, Google is now reaching out to publishers to get them to sign up for the system, which it is calling Newspass.


Google wouldn’t confirm the La Repubblica report, saying “we don’t pre-announce products and don’t have anything to announce at this time.” But the Newspass system—at least from the translation of the La Repubblica article—appears to have many elements of a paid content proposal Google made to the Newspaper Association of America last fall. Back then, Google said it was “uniquely positioned to help publishers create a scalable e-commerce system via our Checkout product and also enable users to find this content via search—even if it’s behind a paywall.”


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