Wednesday, May 19, 2010

Upfronts: ESPN Gets Into the Game

Although ESPN has for several years made presentations during the annual television upfront week, it does not consider itself a typical entertainment network, forgoing announcements like “ESPN has picked up 12 new series” or “ESPN has signed a famous producer for a show for its prime-time lineup.” But during a busy presentation on Tuesday morning at the Nokia Theater in Times Square, ESPN made enough newsy announcements to pass for a network whose programs turn up on the cover of TV Guide.


There will be two new shows, one on ESPN Deportes, ESPN’s Spanish-language sports cable channel, and the other on ESPNU, the ESPN channel that specializes in college and high school sports.


There was also news about programming for a new channel, ESPN 3D, which will feature 25 matches from the 2010 World Cup in South Africa.


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